Service Special — Wiper Blade Inserts $9.98/Pair

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Do your windshield wipers make that AWFUL screeching noise? You know how easy that is to fix? Go to our dealership, buy these sweet Honda blades with your coupon like a smarty-pants, and pop those bad-boys on there.

Genuine Honda front wiper blades only. Plus tax & shop fees. Valid only on Honda vehicles at Wilde East Towne Honda. Must present coupon at time of write-up. Coupon not valid with any other offer, discount or previous purchase. Other restrictions may apply. Void where prohibited. See service advisor for details. Offer ends 4/30/15.

Print this page to use as your coupon.

Article 4

Pin It Recipe – Apple Chips

By | Dealer News, Employee News | No Comments

Welcome to our “Pin It Recipe” blog where we find delicious recipes on Pinterest and share them with you once a month! To see more recipes and other cool pins, check out our profile at

Craving chips? Instead of grabbing a bag of unhealthy chips, try making your own apple chips. Thanks to, we have an easy recipe that you can follow to make you and your family a healthy snacking option. Prep time is 10 minutes, cook time is 2 hours and 30 minutes making the total time 2 hours and 40 minutes. So you’ll want to make sure you make these a head of time so when the craving hits, you’ll have these apple chips on hand.

With four main ingredients, you’ll have these in your kitchen already. Ingredients include: 2-3 apples, thinly sliced, 4 tsp. sugar, 1/2 tsp. cinnamon and real maple syrup. For complete directions, check out

Visit our Pinterest page for more great recipes and stay up-to-date with us on Facebook!

Photo Credit: Christina Claben (Apfelships11) Via Flickr CC By 2.0

Article 1

Madison’s Environmentally Friendly Dealership!

By | Community Support, Dealer News, Service News | No Comments

From ground breaking to daily business operations, every aspect of our facility was designed with enhanced sustainability in mind. The building footprint optimizes about 25,000 square feet of land use with three stories. Our vehicle service area is located on the lower story while the showroom is on the upper story. Our third story has office space for future growth. By having our service area directly below the showroom, not only do we reduce our environmental impact, we also increase our energy efficiency.

Just above our service reception drive, we have a 5000 square foot green roof with benches that you can access from inside the facility. Our green roof reduces air pollution while attracting wildlife, such as butterflies, birds and bees. Our green roof has many different types of flowers that you can enjoy as well as a kid’s play area so you can still keep an eye on the little ones. Our second kid’s play area is located right off our showfloor and our third kid’s area is combined with our comfortable customer lounge. Our customer lounge comes equipped with iMacs, iPads, coffee bar, freshly popped popcorn and snacks.

Did you know, if every house in the US replaced one regular light bulb with a compact fluorescent bulb, it would prevent 90 billion pounds of greenhouse gas emissions from power plants, the equivalent to removing 7.5 million cars from the road, according to the Union of Concerned Scientists. We took our lighting a step further and use natural lighting and LED (Light Emitting Diode) lighting for our interior and exterior energy use. For a complete comparison of LEDs, incandescent and CFLs please visit We also use motion detector sensor lights in our offices, which helps us not only save money, but it saves energy and the environment. Around the exterior of our facility, we use Exterior Insulate and Finish System (EFIS) to maximize energy efficiency and to substantially cut power consumption.

Our service department also encourages environmentally friendly procedures. When performing an oil change on a vehicle, we remove the old oil and recycle it, helping keep the oil out of our rivers, lakes, beaches and even our drinking water. You can also help the environment by performing regular maintenance on your vehicle. Regular maintenance to your vehicle not only extends the life of your vehicle, it also creates less pollution and saves gas. A properly maintained vehicle, clean air filters and properly inflated tiers can greatly improve your vehicle’s performance. If you maintenance with us, you get a complimentary carwash every time. Our professional carwashes are often more efficient with water consumption than washing by hand. Did you know, that if everyone in the US who hand wash, took their vehicle through a carwash just once, we could save nearly 8.7 billion gallons of water, according to

Learn how you can help the environment in your own home by checking out this illustrated wikihow article. On your next visit to our facility, check out our green roof and don’t forget to Like us on Facebook and check out our website for great deals everyday!



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Honda and NBC Universal have worked out an agreement to partner up for Saturday Night Live‘s latest web series, called “Saturday Night Line.”

It’s a comedy series that centres around the standby line at 30 Rockefeller Plaza that builds up before every live Saturday show. This lineup can become quite large, with people camping up for days in advance to get these tickets.

How it works is host Michael Antonucci or a regular Saturday Night Live (SNL) cast member will pick people out of the line and talk to them on the streets or take them inside the studios for a short skit. Now, with this new Honda partnership, many of the skits will be done from inside the 2015 Honda CR-V and all-new 2016 Honda HR-V. The vehicles will be used as rolling venues and backdrops for the comedy sketch. And for some of the episodes, the SUVs will be fully shown.

In a recent episode called “Car’aoke,” SNL cast member Aidy Bryant hops into the back seat of the CR-V with a few fans for a comical singing section of Christmas songs.

Partnerships between automakers and television programs are nothing new. For years, The Amazing Race used Ford vehicles including the Escape and C-Max during challenges, while Hyundai, as one of the sponsors for The Walking Dead, used a shiny Tucson in some episodes.

Saturday Night Line will air on at 8 pm ET on Saturday ahead of the live episode of SNL, which begins at 11:30 pm. Honda will have pre-roll ads before each webisode. has restrictions to air its products in Canada, so you will have to try Youtube and other video-on-demand platforms to get your fix.

Click here to watch the videos! 

Article 2

Wilde East Towne Honda is a Proud Sponsor of Brat Fest!

By | Community Support, Dealer News, Events, Honda Cars | No Comments

Look for our Hondas, as we kick off summer with a brat from the “World’s Largest Brat Fest.” The fest is located at Willow Island of the Alliant Energy Center in Madison, WI and will be held from Friday, May 22 to Monday, May 25, 2015. Our Hondas on display all four days and will be custom wrapped, displaying how our dealership is environmentally friendly as well as contact information.

Brat Fest is a long standing tradition in Madison, WI that has been held on Memorial weekend since 1983. Proceeds from Brat Fest benefit local charities and have raised more than $1,300,000 for local organizations. Each year, Brat Fest offers a variety of brats, hot dogs, beverages and snacks along with family events and live, free music performances and fireworks. Check out the entire music lineup and events for Brat Fest at

Did you know, Brat Fest currently holds two self proclaimed World Records? The first Brat Fest self proclaimed World Record is for the most Brats consumed at a 4 day event, set in 2010 at 209,376. The second Brat Fest self proclaimed World Record is for the single longest Brat cooked and placed in a bun, set in 2013 at 54’ 10.”

We hope everyone has a safe and fun Memorial Weekend, and enjoy some brats while at Brat Fest! Also, don’t forget to check out our Website for great deals during our Memorial Day Sales Event and Like us on Facebook.


2016 Honda Pilot Coming This Summer

By | Honda Cars, Honda News | No Comments

The bigger beefier Honda Pilot will be rolling into dealerships this summer. Following the tradition of the new Honda models, the Pilot will see a dramatic 30 horsepower increase with the inclusion of a new direct-injected 3.5-liter V-6. To anyone worried about the fuel cost, there is a set feature in the new engines that deactivate cylinders while cruising to avoid those costly gas prices.

The new pilot will also host the traditional trim options, with a new upgrade to the Elite Model. The Honda Sensing safety package is new and combines safety systems like the collision mitigation braking, forward collision warning, road departure mitigation, lane keeping assist with lane departure warning and adaptive cruise control.

So if you’re looking to turn heads while driving in what may be the safest car of 2016, stay posted!

Earth Day

Celebrate Earth Day!

By | Community Support, Dealer News, Events | No Comments

April 22, 2015 marks the 45th anniversary of Earth Day. This day is considered the birth of the modern environmental movement in 1970, according to Madison’s very own U.S. Senator, Gaylord Nelson, founded the idea of Earth Day after witnessing the 1969 massive oil spill in Santa Barbara, California. On April 22, 1970, Nelson capitalized on the emerging consciousness, channeling the energy of the anti-war protest movement and putting environmental concerns front and center. Millions of Americans took to the streets, parks and auditoriums to demonstrate for a healthy, sustainable environment in massive coast-to-coast rallies. On this day in history, the first Earth Day movement lead to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water and Endangered Species Acts. Earth Day has encouraged businesses, including ours to become more environmentally friendly. From our LED lights to our Green Roof, we implement environmental practices throughout our dealership.

Often celebrated the weekend before, Earth Day brings together people from all steps of life to help educate and remind everyone of the environmental impacts we have on the earth. In Madison, Wisconsin’s Earth Day Heritage is to be celebrated in music and words on Saturday, April 18 and Wednesday, April 22, 2015. Music broadcast will feature the voices of the descendants of John Muir, Aldo Leopold and Earth Day founder Sen. Gaylord Nelson, set to the symphonic music of Wisconsin composer John Harmon. For the third year, the music will be “broadcast” in the Rotunda of Wisconsin’s State Capitol building. Listeners should gather at the bust of “Fighting Bob” La Follette (the East Gallery entry is closest).

For more information about this years Earth Day Heritage, please download the Earth/Art Resources PDF here EA-EDH-EDP In the Rotunda-pr2015-04-12.

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