Employee Spotlight – Jacob Funk

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By Heather Porter

Every week we will be featuring one of our employee’s in our Employee Spotlight for a chance to get to know them a little better. This week the spotlight is on Jacob Funk. Jacob works at our Parts Counter.

The Scoop On Jacob…

  • Name: Jacob Funk
  • Department: Parts
  • Length of time at WETH: 9 months
  • Length of time in the automotive industry: 8 months

My life by demographics…

  • My real hometown is West Allis, WI.
  • I currently reside in Delafield, WI.
  • My family consists of wife Lisa, 2 step songs Alex and Erik.

Cars, cars, cars-everything cars…

  • My first car was a 1966 Chevy Truck
  • I currently drive a 2006 GMC Sierra.
  • While I am driving, I listen to the radio.
  • My favorite thing about cars is raw horsepower and burning rubber!
  • I have owned 38 different vehicles and counting..
  • My favorite vintage car is my 1976 Trans AM

A few of my favorite things…

  • My favorite day of the week is payday!
  • My favorite movie is Smokey and the Bandit.
  • My favorite animals are cows – they taste great!
  • My favorite band is Beastie Boys.
  • My favorite restaurant is Mazos Burgers in Milwaukee.
  • My favorite sport is Women’s Tennis.
  • My favorite ice cream flavor is Vanilla.

What makes me tick…

  • My hobbies include anything with engines.
  • If I could have any superpower, it would be predicting the future.
  • My favorite part of working at WETH is my awesome co-workers.
  • If I could spend the day with one person (deceased or alive) I would choose my grandpa John.
  • During my free time, I like to not work.

Wilde East Towne Honda Wins 2016 Dealer of the Year Award from DealerRater

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The distinction is awarded to top-rated U.S. and Canadian dealerships for online customer satisfaction

Madison, WI 2/10/2016Wilde East Towne Honda has been awarded a 2016 DealerRater Dealer of the Year Award, an annual recognition given to the top-rated auto dealerships on, according to consumer reviews. The Dealer of the Year is given to just a handful – less than .1 percent – of the more than 41,000 dealers across the U.S. and Canada.

Wilde East Towne Honda has received consistently high marks on the DealerRater website, making it one of the top dealerships nationwide. Online shoppers visiting Wilde East Towne Honda’s dealer page will find a “2016 Dealer of the Year Award winner” badge on their profile to instantly recognize it as one of the best dealerships of the year.

The Dealer of the Year Awards program was created to recognize automotive dealerships whose sales and service operations exemplify excellence. The extremely exclusive award is given to 38 U.S.- and 21 Canadian-based dealerships for being the top-rated dealership in their state/province or being the highest scoring dealership of their OEM brand.

“Congratulations to Wilde East Towne Honda on being named a 2016 Dealer of the Year,” said DealerRater CEO Gary Tucker. “Vehicle shoppers are increasingly reliant on the Internet to research makes and models, features, specs and more. DealerRater allows them to narrow their search down to the specific dealership – and even employee –to purchase their next vehicle from due to the wealth of information that consumer reviews offer about experiences with these places and people.

“DealerRater reviews speak volumes about customer satisfaction at a dealership – Wilde East Towne Honda’s highly regarded sentiment has set it apart from all other dealers, and we are honored to recognize them with this distinction.”

Dealer of the Year Award winners were chosen based upon their PowerScore™ ratings, which are determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2015 calendar year.

DealerRater features more than two million consumer reviews of dealerships, which are read by more than 14 million car shoppers every year.

For a full list of Dealer of the Year winners, please visit

About DealerRater

Founded in 2002, DealerRater is the world’s leading car dealer review website with more than two million service and sales reviews across 41,000 U.S. and Canadian dealerships, including a national network of more than 5,600 Certified Dealers. More than 14 million consumers read DealerRater content across the Web each month. By offering a product suite that allows qualified dealerships to manage reputation and achieve higher SEO rankings, DealerRater supports new lead generation by growing online presence.

DealerRater has received the Dealer Marketing Magazine Technology Leadership Award and the “Top Rated” Reputation Management Award for three consecutive years at the DrivingSales Dealer Satisfaction Awards. A recent equity investment from Great Hill Partners, a Boston-based private equity firm, has allowed DealerRater to continue with a global expansion, accelerate product innovation and evaluate strategic acquisition opportunities. For more information, visit or call 800-266-9455.


Scratch Repair

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Frequent drivers know it all too well, just about anything can leave a scratch or a paint chip on your beautiful car. From freeway driving to inconsiderate people in parking lots, scratches and chips can appear out of nowhere. This small cosmetic flaw can lower the value of your car if left unattended. Plus scratches and chips can start to rust, creating an even bigger problem. That’s why it’s very important to repair scratches and chips.

At Wilde East Towne Honda, we have the proper tools to fix small scratches and chips including Honda touch-up paint that matches your Honda’s paint color. Not sure how your touch-up skills are? We can have our professional detailers touch-up your car for you. We also work with many auto repair shops that can help with larger scratches and chips or other body work if needed.

Scratches and chips may be unavoidable, but there are preventive measures that can be taken. One well known preventive measure is waxing. Waxing your car is a common paint protection routine that also gives the car shine. If you purchase a vehicle from us, we offer a better solution to waxing, it’s called Trident Protection Systems. Historically, car care products have used wax or silicone to fill the pores of the painted surface. Trident is not a topical application that melts off or wears off; it bonds with the surface to protect your car’s paint for years! Trident fills uneven surfaces better and last longer than the larger silicone and wax particles in competing products. You will also receive interior protection on fabric/leather/vinyl surfaces with Trident Protection Systems.

Make sure to check out our ever-changing inventory of New and Pre-Owned Vehicles. For more articles like this, Like us on Facebook!

Wilde Card Special

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Wiper Inserts Special

Save $10 when you spend $50-$99.99
Save $20 when you spend $100-$249.99
Save $35 when you spend $250-$499.99
Save $65 when you spend $500-$749.99
Save $95 when you spend $750-$999.99
Save $125 when you spend $1000+

Book Appointment Now
Plus tax & fees. Valid only on Honda vehicles at Wilde East Towne Honda. Must present coupon at time of write-up. Coupon not valid with any other offer, discount or previous purchase. Other restrictions may apply. Void where prohibited. See service advisor for details. Offer ends 02/29/16.


Spend Time at the Zoo!

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Looking to get out of the house? Check out the Arctic Passage and The Glacier Grille at the Henry Vilas Zoo. A go-to place in the summer, this zoo is also open during the winter from 9:30 am to 5:00 pm daily. (The zoo is closed on some holidays) Located on near the west side of Madison, only about 16 miles from Wilde East Towne Honda.

Opened in the summer of 2015, the Arctic Passage is the newest exhibit at the Henry Vilas Zoo. Housing grizzly bears, polar bears and the zoo’s beloved harbor seals. This natural exhibit resembles the animals natural surroundings, including a stream for the grizzly bears to fish in. Exhibits for the polar bears and harbor seals offer underwater viewing areas where you can see these magnificent animals swim effortlessly in the water. Solar panels, rainwater harvesting, and an underground storage unit have been built into the exhibits that saves over 2 million gallons of water used for the animals’ pools each year!

Don’t forget to check out The Glacier Grille, where you can sit and watch the polar bears play while you eat your meal. The Glacier Grille is Henry Vilas Zoo’s first indoor restaurant. The winter menu features a Turkey Bacon Melt, Apple Bacon Grilled Cheese, Ravioli and more!

Stay up-to-date with us by Liking us on Facebook and check out our Website for great deals every day!

Honda Superbowl Commercial

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The talking animals love the All-New Honda Ridgeline 2016. Watch the Big Game Commercial and prepare to fall in love with the new Ridgeline’s innovative features, like the available truck-bed audio system. And it comes with a class-exclusive dual-action tailgate and in-bed trunk. Watch it ’til the end.

2012 Honda Accord at Wilde East Towne Honda in Madison

Used Car of the Week- 2012 Honda Accord

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Heated Seats, Leather Seats, Honda Certified, One Owner, Accident Free Carfax, Top Rated In Class, and Amazing Gas Mileage. Black w/Leather-Trimmed Seat Trim.

There are used cars, and then there are cars like this well-taken care of 2012 Honda Accord. This luxury vehicle has it all, from a posh interior to a wealth of fantastic features. If you want a creampuff with style, this is it. Tweaks to the engine and tranny increase fuel efficiency. The Accord Sedan earns? 2012 Top Saftety Pick? from the IIHS. Honda Certified Pre-Owned means you not only get the reassurance of a 12mo/12,000 mile limited warranty, but also up to a 7yr/100k mile powertrain warranty, a 182-point inspection/reconditioning.

For more deals from our dealership, follow Wilde East Towne Honda on Twitter or Like us on Facebook


Employee Spotlight – February – Cheryl Romo

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By Heather Porter

Every month we will be featuring one of our employee’s in our Employee Spotlight for a chance to get to know them a little better. This month the spotlight is on Cheryl Romo. Cheryl is one of our Service Advisors.

The Scoop On Cheryl…

  • Name: Cheryl Romo
  • Department: Service
  • Length of time at WETH: 3 years
  • Length of time in the automotive industry: 17 years

My life by demographics…

  • My real hometown is Rice Lake, WI
  • I currently reside in Lodi, WI
  • My family consists of myself and 2 sons

Cars, cars, cars-everything cars…

  • My first car was a Ford Escort
  • I currently drive a Honda Accord – Manual!
  • While I am driving, I listen to all different kinds of music. I like variety.
  • My favorite thing about cars are manual transmissions and I love being the driver on road trips!
  • I have owned Fords, Hondas and Saabs.

A few of my favorite things…

  • My favorite day of the week is any day I can sleep in!
  • My favorite movie is Pleasantville
  • My favorite animals are wild cats!
  • My favorite band is Michael Franti & Spearhead
  • My favorite restaurant is – I don’t have a favorite, I like too much variety!
  • My favorite sport is Soccer
  • My favorite ice cream flavor is anything that goes with Baileys.

What makes me tick…

  • My hobbies include reading, jewelry making, dancing and 10K walks.
  • If I could have any superpower, it would be – it would not be safe for me!!
  • My favorite part of working at WETH is helping customers keep their cars running.
  • If I could spend the day with one person (deceased or alive) I would choose Harpo Marx.
  • During my free time, I like to dance, drink and hang with friends.

Check out the New Super Bowl Commercial Featuring the All-New 2017 Honda Ridgeline!

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TORRANCE, Calif., Feb. 1, 2016 – Honda today offered a sneak peek of the brand’s commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, “Somebody to Love.” Fans tuning into Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, “A New Truck to Love,” during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda’s YouTube channel. (

Directed by Oscar-nominated director Bryan Buckley — dubbed “King of the Super Bowl” for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline’s available features, the industry’s very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, “What if his sheep learned how to sing?” with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs.

The spot signals not only Honda’s return to the Super Bowl, but the return of the all-new Ridgeline to market. A pickup unlike any other, Ridgeline’s innovative features include the available truck-bed audio system and the standard in-bed storage trunk and dual-action tailgate — all industry-exclusive features.

“Great Super Bowl spots are entertaining for the fans while communicating an essential value of the product, and we believe our Honda Ridgeline commercial accomplishes both objectives in dramatic fashion,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. “With so many truck buyers passionate about football, the big game is the perfect setting to introduce the all-new Ridgeline, and the distinctive features that make it the ultimate tailgating vehicle.”

“A New Truck to Love” Storyline and Direction

Acclaimed director Bryan Buckley was selected to bring this story to life, both for his experience in creating entertaining Super Bowl ads with a beautiful, cinematic feel and his ability to create the nuanced comedic tone Honda was seeking with this spot.

Created and produced by RPA, agency of record for Honda, “A New Truck to Love” was shot using real sheep and a trained sheep dog. The special effects were produced staying true to the anatomy and natural behavior of sheep. This included study of the movement of sheep’s mouths to determine how their facial muscles might react while singing.

Camp Ridgeline and Additional Campaign Elements

The Super Bowl spot kicks off a new multiplatform campaign that will effectively re-launch the Ridgeline truck, including activations across several platforms, screens and online properties. As part of the digital campaign, Honda will take over the ESPN and MSN home pages on Sun., Feb. 7, and Mon., Feb. 8. Short videos will be posted to Honda’s social channels before and after the Super Bowl highlighting the truck’s new features. A lead generation card will run on Twitter throughout February for users who would like to sign up for additional information on the all-new Ridgeline.

Unique to the Ridgeline campaign, and a first for the Honda brand for a new-vehicle launch, is the opportunity for consumers who request additional information on the new Ridgeline on to enter a sweepstakes for a chance to win a trip to “Camp Ridgeline” — a ride-and-drive experience on May 21 at Rio Cibolo Ranch in San Antonio, TX. Ten sweepstakes winners will enjoy the three-day, two-night experience with a guest, to include round-trip coach-class airfare, hotel accommodations, meals and participation in the “Ride-and-Drive” Event. To enter and for full rules and details, visit:

Honda at the Super Bowl

The all-new 2017 Ridgeline television spot marks the Honda brand’s first official Super Bowl commercial since 2014 and Super Bowl 48’s “Hugfest,” promoting safety and generating significant social engagement during and after the big game. During Super Bowl 46, Honda’s “Matthew’s Day Off” spot starred a well-known coming-of-age character to connect with the 2012 CR-V’s youthful target audience.

Article Source: Honda Media Alert

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Wisconsin’s #1 Dealer for Customer Satisfaction

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We take pride that our staff continues to meet and exceed the expectations of our guests with exceptional customer service, every time. Because of their time and effort, our staff has earned Wisconsin’s #1 Dealer for Customer Satisfaction based on American Honda Motor Company Service Satisfaction Surveys. We are extremely proud of our staff for this accomplishment. This honor not only shows how dedicated our staff is but that their efforts and devotion do not go unnoticed.

We would like to thank each and every staff member, as each individual impacts the experience of our guests. We also want to thank our customers for their feedback. We are striving for excellence in each and every customer interaction.