Wilde East Towne Honda is the newest member of the Wilde Automotive Group, a family-owned group of car dealers who place customer service, employee satisfaction and community support among its highest priorities. We are proud to serve the Madison-Janesville-Portage area offering the highest quality vehicles, exceptional service, a value added experience, competitive prices and financing options to our valued customers.

Wilde Quality

Wilde East Towne Honda carries a complete selection of new Hondas, certified pre-owned Hondas and used vehicles of all makes for your selection. Honda ranks among the top U.S. vehicle brands for retained value and most-trused brand. Over the years, Honda has earned a reputation for producing quality automobiles that are at the forefront of innovation. From loyalty accolades to value awards, Honda is honored to have its vehicles so highly regarded by customers and the automotive press.

Wilde Service

Customer service is our number one priority. Our philosophy is simple: Operate with integrity and put the customer first. Our commitment is to bring you the best new Hondas and the best service at the best price. We invite you to come to our Madison Honda store and experience exceptional service firsthand.

Wilde Value

You will recognize our attention to detail in every aspect of purchasing and owning your Honda. Wilde East Towne Honda offers a superior buying experience, a wide variety of financing options and an expert service and parts staff to keep your Honda in top operating condition. When you commit to owning a Wilde Honda, we commit to you.

Wilde Community

Our commitment to the community doesn’t stop with putting great vehicles on the road, we’re also Wilde about our community – and give back by developing sponsorship partnerships focused on community initiatives. The Wilde Automotive Group sponsors numerous non-profit organizations, charities and events that directly benefit those who live and work here.

We look forward to serving your automotive needs and hope you choose Wilde East Towne Honda for your next Honda or used car purchase. We aspire to be the dealership of choice for all your automotive needs.