Community Support

How Honda Leads the Automotive Industry in Safety

By | Community Support, Dealer News, Honda Cars, Honda Innovation, Honda News, Safety | No Comments

June is National Safety Month, and for the industry leader in producing the safest vehicles on the road, the six-letter word is packed with importance.

At Honda, pioneering the safest vehicles is a constant pursuit of perfection, with the ultimate dream of a collision-free future. Rooted in racing, the same technologies and knowledge that keeps racers safe at speeds over 200 miles per hour are used to produce the safest cars on the streets today.

In fact, by model year 2040, Honda hopes to completely eliminate car collisions from the roads. As part of that effort, the company has become the first in the automotive industry to utilize a new three-dimensional, crash-simulation visualization technology.

Such dedication to safety is why Honda and child company Acura have a combined total of ten IIHS Top Safety Pick vehicles in 2017. One of these top safety picks is the Honda Ridgeline, the first and only pickup truck in history to achieve the rating.

Among its many safety features, the Ridgeline and other Honda models come equipped with Honda Sensing. This safety-oriented technology suite includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS) and Adaptive Cruise Control (ACC).

On top of these, all 2017 models come standard with a multi-angle rearview camera, Advance Compatibility Engineering body structure, Vehicle Stability Assist, anti-lock braking system, and advanced airbag systems.

In light of National Safety Month, suffice it to say that Honda is the go-to source of the safest vehicles on the market.

Photo credit: Ian Muttoo, Honda via Flickr Attribution 2.0 (CC BY 2.0)


Wilde Finishes Off 2017 G.R.I.T. Program at Prairie View Middle School

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As part of Wilde East Towne Honda’s commitment to the community, our dealership is a proud participant of the G.R.I.T. program at Prairie View Middle School.

On Friday, June 2, Wilde East Towne Honda completed its 2017 GRIT program at Prairie View, concluding the school year with the theme of Teamwork. Nineteen middle school students were recognized for exemplifying teamwork in the classroom; mirroring the teamwork involved in Wilde East Town Honda’s dealership.

About G.R.I.T.

GRIT is a four-part program consisting of four important traits, ‘Give It Your All,’ ‘Responsibility,’ ‘Initiative,’ and ‘Teamwork.’ Employees of Wilde East Towne Honda visit Prairie View Middle School four times each year to talk about one of those four traits of GRIT, and congratulate students who exemplify these traits in their classroom.

The GRIT program is part of the Sun Prairie Business Education Partnership. Wilde is a proud partner of the BEP, whose purpose is to connect teachers with the business community, provide programming to help students grow, and recognize students for great achievements.

Be sure to like our Facebook page to keep up with all of our community activities!


Wilde East Towne Honda in the community for Team Honda’s Second Annual Week of Service

By | Community Support, Dealer News, Employee News, Events, Honda News | No Comments

Team Honda’s second annual National Week of Service is set for June 9th through June 18th, and Wilde East Towne Honda will send three volunteer teams into the community to support the cause.

Wilde East Towne Honda Volunteer Events

Our first team of employees will come together on Wednesday, June 14 to clean up Sun Prairie Dream Park. The not-for-profit playground was built in 2007 by volunteers, and receives no government funding.

On Friday, June 16, another group of Wilde East Towne Honda volunteers will serve food at the River Food Pantry, another nonprofit organization. The Pantry’s primary mission is “to bring a message of mercy and hope to those in need,” a mission Wilde East Towne Honda is thrilled to support.

Our final team for the week will head to the Colonial Club Senior Activity Center to participate in the StrawberryFest Run/Walk event. All proceeds from the event go toward providing programs and services for adults over the age of 55.

Our Commitment to the Community

For Wilde East Towne Honda, this week-long event is part of a greater, year-round strive to give back. Our commitment to the community doesn’t stop with putting great vehicles on the road. The Wilde Automotive Group supports numerous non-profit organizations, charities and events that directly benefit those who live and work here.

The Week of Service was introduced by Honda’s Corporate Social Responsibility sector last year as a way to ‘reinforce the Team Honda spirit of working together to make a difference in the communities in which we live and work.’ To build on Honda’s long history of supporting its communities, the Week of Service was built as a way to formally give back with coordinated volunteering.

Within the Week of Service is Honda’s Founder’s Day. June 11, 2017 marks 58 years since Honda’s first business operation in North America.

Be sure to like us on Facebook to see the photos from our volunteering activities!


See What’s Happening at Wilde East Towne Honda for Memorial Weekend!

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Dell’s Season Opener Cards!!!

Stop by Wilde East Towne Honda at 5555 High Crossing Blvd on Saturday, May 27, 2017, from 10am to noon for a special 2 hour Magic 98 Wisconsin Dell’s Season Opener Gift Card! Each card is worth over $100 in free admissions to popular dell’s attractions. The cards also include very low admission prices on many other dell’s attractions.

We will also provide a picnic lunch for Veterans and their families on Saturday and Monday from 11am-1pm. “The best way to honor the fallen is by taking care of the living” – Jorge Hidalgo, President of Wilde East Towne Honda. We ask that Veterans please bring a form of military ID.

Throwback from our last Season Opener in 2013!

Remember our Fallen

On a day of great importance, help us remember our fallen service men and women this Memorial Day weekend. On display, we have items to honor two of our fallen service men, 1LT Daren M. Hidalgo and LCPL Richard D. Warner. The display will be set up till May 31st.

Hidalgo/Warner Memorial Golf Outing

To honor all service members, on Friday, July 21, 2017, the 5th Annual Hidalgo/Warner Memorial Golf Outing will take place. All proceeds benefit Fisher House Wisconsin, Daren M. Hidalgo Memorial Fund and Richard D. Warner Memorial Fund. In July of 2016, Team Hidalgo/Warner joined with Wisconsin Veterans of Foreign Wars Foundation (VFW) and raised $43,000 in proceeds. We hope to surpass that amount for 2017.

Fisher House Wisconsin’s mission is to provide a “home away from home” for military and veteran families to be close to a loved one when hospitalized at the Clement J. Zablocki VA Medical Center in Milwaukee. Now welcoming veterans and families, the 13,000-square-foot facility offers 16 bedroom suites, all professionally furnished and decorated. The Daren M. Hidalgo Memorial Fund and the Richard D. Warner Memorial Fund have both provided scholarships to deserving high school students. They also have donated to numerous charities that support military families.

For more information on the Hidalgo/Warner Memorial Golf Outing, please visit:

Open Memorial Day!

Have a safe and fun Memorial weekend! Our sales department will be open from 8:30am – 5pm on Memorial Day, May 29, 2017. Parts and Service will remain closed. Check out our Website for hot deals and like us on Facebook!


Wilde East Towne Honda is a Proud Sponsor of Brat Fest!

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Brat Fest!

Check out live bands, fireworks, and great food at the World’s Largest Brat Fest this Memorial Day weekend! The fest is located on Willow Island at the Alliant Energy Center in Madison, WI. Every day, from Friday, May 26 to Monday, May 29, 2017, Brat Fest will have a new fun activity from Bratteyball Tournament, Ultrazone Laser Tag, Brat Fest Bun Run, and more! There is something for everyone at Brat Fest! Check out the events page as well as the music page for more!

We are a Proud Sponsor

Local business’ sponsor their time and money to help support this great event. We are proud to be part of the 2017 sponsors. Also, lookout for a few of our shuttle vehicles, which will be used for shuttling during the weekend event!

We also encourage everyone to volunteer! This year, more than 3,200 volunteers will donate a combined 16,495 hours of their time to grill, serve food, facilitate recycling and composting, and keep the grounds clean and safe for all attendees. Volunteers will earn $8 per hour, which will be donated back to their charity of choice at the end of the event, according to

Zero Waste Initiative

For the third year in a row, Brat Fest will focus on their Zero Waste Initiative. The Zero Waste Initiative is a recycling program that adds composting with the goal of dramatically reducing the amount of landfilled waste in an effort to protect and benefit the environment ( Volunteers help fest goers sort through their throw away items and place them into the correct bins labeled, trash, recyclable and compostable. Volunteers will also walk around the fest picking up items left behind to be sorted.

In 2016, Brat Fest reached 56.5% compostable and recyclables, compared to 55% in 2015. This year’s goal is to reach 60% compostable and recyclables. The compost is transported to a biodigester in Caledonia, WI and converted into energy for local utilities.

We hope everyone has a safe and fun Memorial weekend and enjoy some brats while at Brat Fest! Also, don’t forget to check out our website for great deals during our Memorial Day Sales Event and Like us on Facebook.


Celebrate Earth Day in Madison!

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How it started

Stop and smell the roses and celebrate Mother Earth on Earth Day, Saturday, April 22, 2017. Earth Day was born in 1970 in the heat of war and environmental carelessness. According to, the idea for a national day to focus on the environment came to Earth Day founder Gaylord Nelson, then a U.S. Senator from Wisconsin, after witnessing the ravages of the 1969 massive oil spill in Santa Barbara, California. Bringing together political figures, Nelson was able to propose an idea to the national media for a “national teach-in on the environment.” After millions of supporters rallied from coast-to-coast in 1970 against the deterioration of the environment, April 22 became the first official Earth Day. Earth Day, April 22, 1970, led to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts.

What you can do

Today, Earth Day is still just as important. We have come a long way since 1970, but we have a long way ahead of us to go. Starting with Madison Parks, the city of Madison Parks Division are seeking volunteers for Saturday, April 22, 2017, to help clean up our parks from 10 am to noon. Park locations can be found here: You can also find fun activities for children at the DreamBank downtown on Saturday, April 22 from 9:30 am to noon, with more information found here:

There are many ways to give back to the earth, not just on Earth Day but every day. One way you can help is by helping reach their 3 billion acts of green. To get started, visit and commit yourself to one or more of the acts of green they have available. Smaller, yet impactful changes you can do around your house include choosing ENERGY STAR® products and lowering your thermostat or turning off your air conditioner. For more everyday tips, check out Madison Gas and Electric at You can also visit for even more ideas.

What Wilde East Towne Honda does

From the design of our building to our daily business operations, Wilde East Towne Honda is Madison’s environmentally friendly dealership. Our building footprint optimizes about 25,000 square feet of land use with three stories. Our vehicle service area is located on the lower story, our showroom on the main level and our third story has office space for future growth.

Also on the third story is our 5,000 square foot Green Roof that consists of live plant vegetation and a child play area with benches. Our green roof reduces air pollution while attracting wildlife, such as butterflies, birds, and bees. We also use natural lighting and LED (Light Emitting Diode) lighting for our interior and exterior energy use. For a complete comparison of LED incandescent and CFLs please visit We also use motion detector sensor lights in our offices, which help us not only save money, but it saves energy and the environment. Around the exterior of our facility, we use Exterior Insulation and Finish System (EFIS) to maximize energy efficiency and to substantially cut power consumption.

In our Service Department, we follow strict environmental regulations that include recycling oil, tires, and other hazardous wastes. Also, when you service with us, you receive a complimentary car wash. Our professional carwashes are often more efficient with water consumption than washing by hand.

On your next visit to our facility, check out our green roof and don’t forget to Like us on Facebook and check out our website for great deals every day!


Empowering Our Youth Through the Youth Apprenticeship Program

By | Community Support, Dealer News, Employee News | No Comments

Since Wilde East Towne Honda opened in December of 2012, we’ve taken pride in giving back to our community through sponsorships, volunteer work and the Automotive Youth Education System (AYES). Recently, we’ve been recognized in the Dealer Point, the official publication of the Wisconsin Automobile & Truck Dealers Association, Winter 2017 edition as an AYES Mentoring program.

Growing Our Community

Through the Wisconsin Department of Workforce Development’s Youth Apprenticeship Program (YAP), we have a continuing opportunity to mentor today’s youth into becoming successful automotive technicians. Student’s in the program complete 450 hours of hands-on, supervised work by a Master Technician at our facility and successfully complete a level one internship. Many of our YAP student’s continue their education at their local technical college in the automotive program.

You can read more about our AYES/YAP programs in the Dealer Point magazine. Dealer Point magazine gave us an exceptional review and we would love for you to read it! You can find us on page 26 of the Dealer Point, the official publication of the Wisconsin Automobile & Truck Dealers Association, Winter 2017 edition.

Please stay up-to-date with us through our website and our Facebook page.


Sun Prairie Restaurant Week 2017!

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Taste some great food during Sun Prairie’s Restaurant Week 2017!

Don’t miss out on this year’s Restaurant Week in Sun Prairie! Starting Monday, March 27th through Thursday, March 30th, indulge in some delicious meals from participating restaurants.

Participating restaurants will offer lunch and/or dinner specials ranging from signature recipes to staff favorites. Our staff at Wilde East Towne Honda are excited to taste items off each menu during this long-standing tradition of community support. For a complete list of participating restaurants, please visit As always, during busy events like this, please check availability. If you would like to register your restaurant for this event, you may visit

Don’t forget to check out our Website and like us on Facebook!

Wilde East Towne Honda will not assume any liability regarding this event.


Have Fun at the Madison Winter Festival!

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Don’t miss the 13th annual Madison Winter Festival Saturday and Sunday, February 18-19, 2017 at Elver Park. This family-friendly event offers a wide variety of fun outdoor activities for everyone, even Fido! Founded in 2005, Madison Winter Festival’s mission is “to develop, enrich and promote fun and healthy lifestyles in the wintertime through showcasing winter sports and festive recreational activities.”

Previously held on the Capitol Square, the Madison Winter Festival will celebrate its first year at Elver Park on the west side. The park will allow for more room and eliminate the need to truck snow downtown. If you are worried about the lack of snow this year, don’t worry, snow will be made!

Event Activities

Events range from adult, competitive, families, kids and recreational. Some of the competitive activities include the Ice Age Challenge, Elver Park Skijor Race and Winter Fat Bike. Children can enjoy sledding, the Kids Activity Corner, Snowboarding, Ice Hokey and more. Check out for a complete list of all activities and a schedule.

For more local events, like us on Facebook. Also, check out our website for great deals!


Honda Odyssey Donation to the Sun Prairie Media Center and Public Library

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We love being involved in our community. From volunteer work, supporting numerous non-profit organizations, charities, and events we focus on developing partnerships that directly benefit those who live and work here. Recently, we donated a Honda Odyssey to the Sun Prairie Media Center and Sun Prairie Library. We are excited to be a proud supporter of these two great organizations. Pictured above from left to right, Aaron Oppenheimer (Sun Prairie Library Foundation), Jorge Hidalgo (Wilde East Towne Honda), Jeff Robbins (Sun Prairie Media Center), Rachel Packard (Sun Prairie Media Center), Mara Trusty (Sun Prairie Media Center), and Chad Wojtysiak (Wilde East Towne Honda).

“Wilde East Towne Honda is proud to have the opportunity to support a local non-profit that provides a great public service. The Honda Odyssey is a reliable and safe vehicle that will enable the Sun Prairie Media Center to film the various sporting and community events throughout the area. Many of our customers are from the Sun Prairie area and this is our way of giving back to the community.” – Jorge Hidalgo

About Sun Prairie Media Center

Sun Prairie Media Center is the organization that houses two cable access stations, KIDS-4 and KSUN. The purpose of cable access television is to serve community members by training those interested in video production and providing a forum for their programs. As a grassroots organization, our mandate is to create a communication link between individuals, groups, and the Sun Prairie community at large. (Source:

History of the Sun Prairie Public Library

The Sun Prairie Public Library has a history stretching over 100 years. If evolved from humble beginnings from a collection of 208 books in the old city hall to a collection of over 100,000 items and counting. Through the efforts of the Sun Prairie community, the public library was founded in 1901, and the same community helped build the current facility through hard work and dedication to learning. The library would also be nothing without the men and women who have worked in it throughout the years and helped to make it something the community of Sun Prairie can be proud of. (Source:

Pictured from left to right, Aaron Oppenheimer (Sun Prairie Library Foundation), Jorge Hidalgo (Wilde East Towne Honda), Svetha Hetzler (Sun Prairie Library Foundation), and Chad Wojtysiak (Wilde East Towne Honda).

Look for our Honda Odyssey around town with the Sun Prairie Media Center and Sun Prairie Library logos on the side. Also, check out our website for great deals every day and like us on Facebook!