Wilde Finishes Off 2017 G.R.I.T. Program at Prairie View Middle School

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As part of Wilde East Towne Honda’s commitment to the community, our dealership is a proud participant of the G.R.I.T. program at Prairie View Middle School.

On Friday, June 2, Wilde East Towne Honda completed its 2017 GRIT program at Prairie View, concluding the school year with the theme of Teamwork. Nineteen middle school students were recognized for exemplifying teamwork in the classroom; mirroring the teamwork involved in Wilde East Town Honda’s dealership.

About G.R.I.T.

GRIT is a four-part program consisting of four important traits, ‘Give It Your All,’ ‘Responsibility,’ ‘Initiative,’ and ‘Teamwork.’ Employees of Wilde East Towne Honda visit Prairie View Middle School four times each year to talk about one of those four traits of GRIT, and congratulate students who exemplify these traits in their classroom.

The GRIT program is part of the Sun Prairie Business Education Partnership. Wilde is a proud partner of the BEP, whose purpose is to connect teachers with the business community, provide programming to help students grow, and recognize students for great achievements.

Be sure to like our Facebook page to keep up with all of our community activities!


Wilde East Towne Honda in the community for Team Honda’s Second Annual Week of Service

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Team Honda’s second annual National Week of Service is set for June 9th through June 18th, and Wilde East Towne Honda will send three volunteer teams into the community to support the cause.

Wilde East Towne Honda Volunteer Events

Our first team of employees will come together on Wednesday, June 14 to clean up Sun Prairie Dream Park. The not-for-profit playground was built in 2007 by volunteers, and receives no government funding.

On Friday, June 16, another group of Wilde East Towne Honda volunteers will serve food at the River Food Pantry, another nonprofit organization. The Pantry’s primary mission is “to bring a message of mercy and hope to those in need,” a mission Wilde East Towne Honda is thrilled to support.

Our final team for the week will head to the Colonial Club Senior Activity Center to participate in the StrawberryFest Run/Walk event. All proceeds from the event go toward providing programs and services for adults over the age of 55.

Our Commitment to the Community

For Wilde East Towne Honda, this week-long event is part of a greater, year-round strive to give back. Our commitment to the community doesn’t stop with putting great vehicles on the road. The Wilde Automotive Group supports numerous non-profit organizations, charities and events that directly benefit those who live and work here.

The Week of Service was introduced by Honda’s Corporate Social Responsibility sector last year as a way to ‘reinforce the Team Honda spirit of working together to make a difference in the communities in which we live and work.’ To build on Honda’s long history of supporting its communities, the Week of Service was built as a way to formally give back with coordinated volunteering.

Within the Week of Service is Honda’s Founder’s Day. June 11, 2017 marks 58 years since Honda’s first business operation in North America.

Be sure to like us on Facebook to see the photos from our volunteering activities!


See What’s Happening at Wilde East Towne Honda for Memorial Weekend!

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Dell’s Season Opener Cards!!!

Stop by Wilde East Towne Honda at 5555 High Crossing Blvd on Saturday, May 27, 2017, from 10am to noon for a special 2 hour Magic 98 Wisconsin Dell’s Season Opener Gift Card! Each card is worth over $100 in free admissions to popular dell’s attractions. The cards also include very low admission prices on many other dell’s attractions.

We will also provide a picnic lunch for Veterans and their families on Saturday and Monday from 11am-1pm. “The best way to honor the fallen is by taking care of the living” – Jorge Hidalgo, President of Wilde East Towne Honda. We ask that Veterans please bring a form of military ID.

Throwback from our last Season Opener in 2013!

Remember our Fallen

On a day of great importance, help us remember our fallen service men and women this Memorial Day weekend. On display, we have items to honor two of our fallen service men, 1LT Daren M. Hidalgo and LCPL Richard D. Warner. The display will be set up till May 31st.

Hidalgo/Warner Memorial Golf Outing

To honor all service members, on Friday, July 21, 2017, the 5th Annual Hidalgo/Warner Memorial Golf Outing will take place. All proceeds benefit Fisher House Wisconsin, Daren M. Hidalgo Memorial Fund and Richard D. Warner Memorial Fund. In July of 2016, Team Hidalgo/Warner joined with Wisconsin Veterans of Foreign Wars Foundation (VFW) and raised $43,000 in proceeds. We hope to surpass that amount for 2017.

Fisher House Wisconsin’s mission is to provide a “home away from home” for military and veteran families to be close to a loved one when hospitalized at the Clement J. Zablocki VA Medical Center in Milwaukee. Now welcoming veterans and families, the 13,000-square-foot facility offers 16 bedroom suites, all professionally furnished and decorated. The Daren M. Hidalgo Memorial Fund and the Richard D. Warner Memorial Fund have both provided scholarships to deserving high school students. They also have donated to numerous charities that support military families.

For more information on the Hidalgo/Warner Memorial Golf Outing, please visit:

Open Memorial Day!

Have a safe and fun Memorial weekend! Our sales department will be open from 8:30am – 5pm on Memorial Day, May 29, 2017. Parts and Service will remain closed. Check out our Website for hot deals and like us on Facebook!


Wilde East Towne Honda is a Proud Sponsor of Brat Fest!

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Brat Fest!

Check out live bands, fireworks, and great food at the World’s Largest Brat Fest this Memorial Day weekend! The fest is located on Willow Island at the Alliant Energy Center in Madison, WI. Every day, from Friday, May 26 to Monday, May 29, 2017, Brat Fest will have a new fun activity from Bratteyball Tournament, Ultrazone Laser Tag, Brat Fest Bun Run, and more! There is something for everyone at Brat Fest! Check out the events page as well as the music page for more!

We are a Proud Sponsor

Local business’ sponsor their time and money to help support this great event. We are proud to be part of the 2017 sponsors. Also, lookout for a few of our shuttle vehicles, which will be used for shuttling during the weekend event!

We also encourage everyone to volunteer! This year, more than 3,200 volunteers will donate a combined 16,495 hours of their time to grill, serve food, facilitate recycling and composting, and keep the grounds clean and safe for all attendees. Volunteers will earn $8 per hour, which will be donated back to their charity of choice at the end of the event, according to

Zero Waste Initiative

For the third year in a row, Brat Fest will focus on their Zero Waste Initiative. The Zero Waste Initiative is a recycling program that adds composting with the goal of dramatically reducing the amount of landfilled waste in an effort to protect and benefit the environment ( Volunteers help fest goers sort through their throw away items and place them into the correct bins labeled, trash, recyclable and compostable. Volunteers will also walk around the fest picking up items left behind to be sorted.

In 2016, Brat Fest reached 56.5% compostable and recyclables, compared to 55% in 2015. This year’s goal is to reach 60% compostable and recyclables. The compost is transported to a biodigester in Caledonia, WI and converted into energy for local utilities.

We hope everyone has a safe and fun Memorial weekend and enjoy some brats while at Brat Fest! Also, don’t forget to check out our website for great deals during our Memorial Day Sales Event and Like us on Facebook.


Sun Prairie Restaurant Week 2017!

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Taste some great food during Sun Prairie’s Restaurant Week 2017!

Don’t miss out on this year’s Restaurant Week in Sun Prairie! Starting Monday, March 27th through Thursday, March 30th, indulge in some delicious meals from participating restaurants.

Participating restaurants will offer lunch and/or dinner specials ranging from signature recipes to staff favorites. Our staff at Wilde East Towne Honda are excited to taste items off each menu during this long-standing tradition of community support. For a complete list of participating restaurants, please visit As always, during busy events like this, please check availability. If you would like to register your restaurant for this event, you may visit

Don’t forget to check out our Website and like us on Facebook!

Wilde East Towne Honda will not assume any liability regarding this event.


Wilde East Towne Honda Recognized as Madison Magazine’s Best of Madison 2017!

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We are so excited to be recognized as Madison Magazine’s Best of Madison 2017! Wilde East Towne Honda received the Silver medal in the Auto Dealer category and the Gold medal in Auto Repair category. We would like to give a huge THANK YOU to our voters, we couldn’t have earned this achievement without you!

We are dedicated bringing you the best service possible and continue to strive for excellence. Look for us this fall, and vote for us in Madison Magazine’s Best of Madison 2018!

About The Best of Madison

For over 30 years, Madison Magazine has conducted The Best of Madison Reader’s Poll survey. Results from the survey are published in the March issue of Madison Magazine. Only Dane County businesses are qualified to participate in the voting. Madison Magazine does not allow non-Wisconsin-born franchises or corporations to be part of the survey.

Check out all the winners for Best of Madison here: 2017 Best of Madison

Check out our website and like us on Facebook!


Have Fun at the Madison Winter Festival!

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Don’t miss the 13th annual Madison Winter Festival Saturday and Sunday, February 18-19, 2017 at Elver Park. This family-friendly event offers a wide variety of fun outdoor activities for everyone, even Fido! Founded in 2005, Madison Winter Festival’s mission is “to develop, enrich and promote fun and healthy lifestyles in the wintertime through showcasing winter sports and festive recreational activities.”

Previously held on the Capitol Square, the Madison Winter Festival will celebrate its first year at Elver Park on the west side. The park will allow for more room and eliminate the need to truck snow downtown. If you are worried about the lack of snow this year, don’t worry, snow will be made!

Event Activities

Events range from adult, competitive, families, kids and recreational. Some of the competitive activities include the Ice Age Challenge, Elver Park Skijor Race and Winter Fat Bike. Children can enjoy sledding, the Kids Activity Corner, Snowboarding, Ice Hokey and more. Check out for a complete list of all activities and a schedule.

For more local events, like us on Facebook. Also, check out our website for great deals!


Wisconsin’s Free Ice Fishing Weekend!

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Wisconsin’s Free Ice Fishing Weekend!

Haven’t gone ice fishing before? Now is the time to try it! Wisconsin is offering a free ice fishing weekend January 21-22, 2017. Fish almost anywhere in Wisconsin without a license or trout stamp. This is a great time to try it out and see what everyone is always talking about. Other fishing rules and seasonal restrictions still apply and can be found at this link

Fishing Events

You’ll also find a few free fishing weekend events around Wisconsin. We have a few near the Madison area, one in Chippewa Falls, WI, Baraboo WI, and another in Waukesha County between Eagle and Dousman, WI. All ages are welcome to each event. Depending on location, you’ll learn how to ice fish, clean and prepare your catch, learn about what fishing gear you’ll need, and they will have give-a-ways! Fishing gear will be provided at the event for the weekend of January 21-22 for those who don’t have gear. For more information about each event location, please visit

Get a License

After the fun filled weekend of learning how to fish, you can get a “First-time buyer” license at a great discount! Check out how to get this discount by visiting this link

Don’t forget to dress warm and stop by our Service Department for a car tune up before you head out into any cold weather. Also, check us out on Facebook!

Photo credit: Petra Bensted, Fishing on Ice via Flickr Attribution 2.0 Generic (CC BY 2.0)


Harlem Globetrotters in Madison!

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Marking their 90th anniversary, the Original Harlem Globetrotters will be at the Coliseum at Alliant Energy Center, Madison on December 26, 2016, at 7:00pm! Known for keeping their fans on the edge of their seats, the Harlem Globetrotters show off their basketball skills and tricks making for great entertainment for fans of all ages. Guaranteed to have a great time, tickets are still available! Click here for tickets. The Alliant Energy Center is just a quick drive from us at Wilde East Towne Honda. We would love to hear your stories about the Harlem Globetrotters.

About the Harlem Globetrotters

Founded in 1926, the Globetrotters played their first-ever road game on January 7, 1927, in Hinckley, Illinois. Since then, the Globetrotters have played in 122 countries and territories, on six continents, and before more than 144 million fans. Antarctica is the only continent on which the Globetrotters have not played. (Source:

Over the years the Globetrotters went on to win a World Basketball Championship in 1940, had a cartoon show made about them, set world records and named Pope Francis as an Honorary Harlem Globetrotter for the team’s 90th anniversary. Through it all, the Harlem Globetrotters continued their focus on family entertainment and deep social involvement in local communities. (Source:

For more local events like this, follow us on Facebook and visit our Website for great deals!

Photo credit: Mayor McGinn, Mayor Globetrotters 05 via Flickr Attribution 2.0 Generic (CC BY 2.0)


Toys for Tots – Official Drop-Off Location

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Toys for Tots

Give a gift this holiday season to Toys for Tots that will deliver a message of hope to less fortunate youngsters. Wilde East Towne Honda is proud to be an official drop-off location. Toys For Tots is an amazing program run by the United States Marine Corps Reserve. Every year Toys For Tots collect new, unwrapped toys from October through December and then distribute the toys as Christmas gifts to less fortunate children in the community. Last year, Toys for Tots distributed 18 million gifts to 7 million less fortunate children across the country. 

With your donation, you could make a difference in a child’s life whose family is living in poverty. Wilde East Towne Honda is an official drop-off location for Toys for Tots. You can find our Toys For Tots drop box on our showroom floor of our facility and in our Service waiting area. We encourage everyone to make a donation this holiday season to help make a child’s Christmas more meaningful. Our donation box will be set up from now through December 9th, 2016.

You can also donate to Toys For Tots online. Volunteers are welcome to donate their time in assisting with bagging toys and distributing them from December 12th through the 15th at the Alliant Energy Center. Interested volunteers please fill out this online form and attend your shift schedule to help.

Help spread the joy this Holiday season by donating to your local Toys For Tots.

Also, check out our Website and Like us on Facebook for more like this!