Honda Cars

How Honda Leads the Automotive Industry in Safety

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June is National Safety Month, and for the industry leader in producing the safest vehicles on the road, the six-letter word is packed with importance.

At Honda, pioneering the safest vehicles is a constant pursuit of perfection, with the ultimate dream of a collision-free future. Rooted in racing, the same technologies and knowledge that keeps racers safe at speeds over 200 miles per hour are used to produce the safest cars on the streets today.

In fact, by model year 2040, Honda hopes to completely eliminate car collisions from the roads. As part of that effort, the company has become the first in the automotive industry to utilize a new three-dimensional, crash-simulation visualization technology.

Such dedication to safety is why Honda and child company Acura have a combined total of ten IIHS Top Safety Pick vehicles in 2017. One of these top safety picks is the Honda Ridgeline, the first and only pickup truck in history to achieve the rating.

Among its many safety features, the Ridgeline and other Honda models come equipped with Honda Sensing. This safety-oriented technology suite includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS) and Adaptive Cruise Control (ACC).

On top of these, all 2017 models come standard with a multi-angle rearview camera, Advance Compatibility Engineering body structure, Vehicle Stability Assist, anti-lock braking system, and advanced airbag systems.

In light of National Safety Month, suffice it to say that Honda is the go-to source of the safest vehicles on the market.

Photo credit: Ian Muttoo, Honda via Flickr Attribution 2.0 (CC BY 2.0)


Your Summer Car Care Checklist

By | Dealer News, Honda Cars, Owners, Safety, Service News, Service Special | No Comments

The weather is warming, the sun is shining brighter, and you are ready for those hot summer days … is your car?

There are a few car care items you’ll want to check in heading into the summer season. After all, you don’t want your big summer plans to fall through because of car trouble. As always, come by our service center at Wilde East Towne Honda to have our certified technicians have a look!

The Checklist

1. Coolant – Perhaps most importantly, make sure your coolant fluid levels are where they need to be. With the heart of the summer approaching fast, the extreme heat will challenge your vehicle’s cooling system. Make sure your car is prepared – top off fluid levels and have a technician closely inspect the rest of the coolant system for potential leaks and other weaknesses. Check up on other fluids as well – oil, brake, and washer fluids.

2. Tires – Improper tire pressures are a year-round issue, but the result can be much more punishing in summer weather. Consult your vehicle’s manual to find the proper inflation level for your tires. In addition to the tires themselves, be sure to check tire treads for damage or wear. On days with extreme heat, limit your amount of driving, as the hot pavement causes quicker damage and wear when in direct contact with tires on the road.

3. Shading – When possible, limit your vehicle’s direct contact with the sun by parking in shaded areas. The sun’s hot rays can deteriorate a car’s paint. Prolonged exposure can also cause strain on other parts of the car.

4. Cleaning – In general, a thorough post-spring cleaning will help keep your car running smoothly. Remove that winter and spring gunk that tends to get caught in the corners. Keep your vehicle running A++ by cleaning it right at summer’s start.

5. Other – On top of all these checks, be sure to inspect wiper blades, air filter, and exterior surfaces. Is exterior metal equipped with rust preventative? Is your air filter clogged or in need of replacement?

If any of these summer car care items have not been taken care of, your certified technicians at Wilde East Town Honda can help!

Book an appointment with us today!

Photo credit: Karlis Dambrans, Honda CR-V 2007 097 via Flickr Attribution 2.0 (CC BY 2.0)

Hidden Treasure in the latest Honda Civic’s Center Console

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Owners of the tenth-generation Honda Civic may be in for a special surprise concealed within their car’s center console.

On the underside of the 2016 and 2017 Civic’s rubber spill mat, Honda automakers have inserted detailed sketches of automobiles and jets as hidden features. The images commemorate some of the most significant chapters of Honda’s racing and engineering background.

Honda Commitment

Honda prides itself on its history of applying the technology developed in motorsports, to its vehicles on the roads today. According to Honda Racing, the company believes motorsports practice is the ‘springboard for technological advancement.’

From that commitment to racing come four types of sketches hidden in the center consoles of the more than 450,000 tenth-generation Civic’s sold to date. Each sketch features a unique combination of a race car, motorcycle, and jet, each of Honda distinction. You can find pictures of the four distinctive sketches by following this link to

Word has it that certain owners of the all-new Honda Ridgeline may have some hidden treasures concealed somewhere within their vehicle, as well.

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2018 Honda Odyssey Available Now!

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The 2018 Honda Odyssey is finally here! Our inventory is very limited, so make sure to make an appointment for a test drive. Give us a call at 608-242-5500 and ask to talk to one of our New Inventory Sales and Leasing Consultants.

What’s New…

Completely redesigned and reengineered, the 2018 Honda Odyssey is now modernized! It features an aggressive grille and headlight design, hidden sliding door channels and LED taillights that bring it all together to give the new Odyssey a sporty, action-oriented feel. It now has a new 3.5-liter direct injection V-6 engine that puts out more horsepower and torque than previous trim levels. On most trims, you’ll get a 9-speed automatic transmission, and on the Touring and Elite trims, you’ll get the first ever 10-speed automatic transmission!

Interior Technology

On select trims, you can find the new CabinTalk™ in-vehicle PA system that allows front-seat occupants to talk to those in the second and third-row seats via the audio system speakers or through the RES headphones. Pairing well with CabinTalk™, CabinWatch™ allows the front-seat occupants to see video images of the second and third-row passengers on the Display Audio Screen. You can also use the new CabinControl™ feature that gives all passengers the ability to control various in-vehicle features like the audio system and Rear Entertainment System (RES) with their compatible smartphones.

For more information on the new 2018 Honda Odyssey, contact one of our New Sales and Leasing Consultants at 608-242-5500 or contact your favorite consultant from our Staff page. Also, check out our website for great deals and Like us on Facebook!


2017 Honda CR-V Earns Autotrader “Must Test Drive” Award

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“Must Test Drive” by Autotrader

Fully redesigned and reengineered, the 2017 Honda CR-V offers a new style, many features, and a turbocharged engine. These improvements haven’t gone unnoticed. Recently, the 2017 CR-V has been awarded “Must Test Drive” by Autotrader. Judges spent the year driving each vehicle in every drivable condition to give you the absolute best vehicles that deserve your consideration. Autotrader carefully selected a handful of vehicles out of all the new cars, trucks, SUVs, and minivans on the market. Increasing their selection from the previous year, this year, Autotrader made a list of 12 Must Test Drive Cars of 2017, and the Honda CR-V made the list!

Check out for the review on all 12 Must Test Drive Cars of 2017.

About the 2017 Honda CR-V

The 2017 Honda CR-V is now in its fifth generation body style that is the boldest and most sophisticated of all the generations yet. One of the most user-friendly features is the Hands-Free Access Power Tailgate available on the Touring trim level. This hands-free feature allows you to open and close the tailgate with a foot activated sensor under the rear of the vehicle. You no longer have to struggle to close or open the tailgate with your hands full. You’ll also notice a little extra leg room in the back seat courtesy of a slightly longer wheelbase. If you need additional cargo space, the rear seats fold down flat, adding almost 10 inches of addition space compared to previous generations. Also new to the lineup, EX trim levels and above include the new 1.5-liter, 190 horsepower turbocharged engine. This engine is known to boost performance and fuel economy ratings.

For more trim level specs, check out Also, check out our website for the best deals and like us on Facebook!


Honda Named 2017 Best Value Brand

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Best Value Brand

We are thrilled that for the third consecutive year, Honda has been named as the Best Value Brand: Non-Luxury Brand in Kelley Blue Book’s 2017 Brand Image Awards. Known for their reliability, refinement and exceptional resale value. The Kelley Blue Book Brand Awards recognize automobile manufacturers’ successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.

Source: Honda Media Alert

About the Brand Image Awards

Throughout the year, the Kelley Blue Book Strategic Insights team surveys, tracks and analyzes various automotive brands and consumers’ perceptions. Called the Brand Watch Study, the Strategic Insights team then determine the year’s Brand Image Award recipients. The Brand Image Awards include 13 winners across seven categories. A few of the award categories include the Best Overall Brand, Best Value Brand, Most Trusted Brand, and Best Performance Brand. The trophies for the Brand Image Awards are presented to the winning automakers on the floor of the New York Auto Show.


To view all the winners of the Brand Image Awards, go to Also, check out our Website where you’ll find the best Honda for your lifestyle. You can also find us on Facebook!


Introducing “The DT” (The Designated Texter) by Honda

By | Honda Cars, Honda News, Safety | No Comments

Coinciding with April’s Distracted Driving month, Honda has come out with “The DT,” which means The Designated Texter. Geared toward the younger generation, Honda created a fun video coupled with gifs and memes to discourage drivers from distracted driving. You can find the video here on YouTube:

In the video, two young men rap to the benefits of a “DT” creating an informational and entertaining approach to the importance of practicing safe driving habits. The “DT” is a person the driver trusts with his or her phone while they are behind the wheel. With that trust, the “DT” can send out text messages, take photos and more with the driver’s permission so the driver can drive responsibly.

“Honda believes it’s critically important we continue to educate consumers about safer driving habits, especially with so many young drivers with cell phones behind the wheel,” said Ernie Kelsey, senior manager of regional, social and experiential marketing at Honda. “Distracted driving is a serious issue, but we hope with this “DT” campaign we’ll get the attention of young drivers to address one portion of the issue…and make it cooler to hand over your phone to your passenger than to attempt to text or take photos themselves.”

About Honda’s Commitment to Safety

Honda vehicles offer a broad range of active and passive safety features, including the Honda Sensing® suite of advanced safety and driver-assistive technologies, which can help avoid a collision or mitigate its severity. There are more than 500,000 vehicles equipped with Honda Sensing® on U.S. roads today. Honda Sensing® is available on the Civic, Accord, CR-V, Pilot and Ridgeline. All 2017 Honda Models come equipped with a multi-angle rearview camera as standard equipment and Honda’s Advanced Compatibility Engineering™ (ACE™) body structure.


For more on distracted driving, check out our Distracted Driving article here: Distracted Driving. Also, check out our website for great deals and like us on Facebook!


“2017 Best Cars for Families” by U.S. News & World Report!

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Honda did it again! The 2017 Pilot, CR-V, Odyssey, and HR-V have been named the “2017 Best Cars for Families” by U.S. News & World Report. The award was based on what each vehicle can offer families with space, safety, practicality, comfort and convenience. Out of 211 new cars, SUVs and minivans equaling up to 18 different classes of vehicles, Honda came out with four that ranked the best in each category.

Best 3-Row SUV for Families: 2017 Honda Pilot

After the Pilot’s new redesign on its 2016 model year, it has earned many accolades and recognized over and over as a great family vehicle. It has three rows that can seat up to eight people, comfortably. What truly defined the Pilot as family friendly was the car seat capabilities. Made to accommodate three car seats in the second row with the seats staggered, and third row LATCH anchors, the Pilot is made to accommodate every member of the family.

Best Compact SUV for Families: 2017 Honda CR-V

Also newly redesigned, the CR-V still continues to provide families with the utility, space, and safety they need. In its class, the CR-V offers the most passenger and cargo space, reliability with ratings to prove it and advanced safety equipment and features that families love. Still a utility vehicle, the CR-V has the comfort and flexibility to get you where you want to go.

Best Minivan for Families: 2017 Honda Odyssey

Always a family favorite, the Odyssey has been awarded the title of the best minivan for families seven years in a row by U.S. News. Built with family-friendly features, it’s roomy, accommodating, and you can even get one with a vacuum! We can’t wait to see what the redesigned 2018 Honda Odyssey has in line for family friendliness.

Best Subcompact SUV for Families: 2017 Honda HR-V

The HR-V is the best subcompact SUV for families. It may not look like a family car, but don’t let the size of it fool you. It has the best cargo and passenger space in its class. Families love it because it’s practical, reliable, efficient and you have plenty of room for child seats with its upper and lower anchor access.

For the complete article, check out

Looking for a family vehicle? Check out our inventory. We have the 2017 Honda Pilot, CR-V, Odyssey and HR-V in stock now! Also, stay up-to-date with us on Facebook!


The New 2017 Honda Civic Type R Makes Global Debut at New York International Auto Show!

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The New 2017 Honda Civic Type R!

Car enthusiast have been waiting, and it’s almost here! The new 2017 Honda Civic Type R will make its U.S. debut at the New York International Auto Show on April 12, 2017. This will be the first ever Type R-badged Honda to be sold on American soil!

“The fastest, most powerful Honda ever sold in America, the Type R caps off the incredible success story of our 10th generation Civic lineup,” said Jeff Conrad, senior vice president & general manager of the Honda Division, American Honda Motor Co., Inc. “We’re happy to inform our U.S. enthusiasts that the long wait for the forbidden fruit of Honda Type R performance is nearly over!”

Launching this spring, the Civic Type R will be available in a single, Touring trim level. Paired with leading technology and impressive performance, the Civic Type R is designed to reward the driver in all driving conditions, on the track and on the street.

To find out more about the new 2017 Honda Civic Type R, please visit and read the full release.


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2017 Honda Civic Hatchback Sport is Named AUTOMOBILE All-Star!

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Honda All-Star!

The all-new Civic Hatchback Sport has been named a 2017 AUTOMOBILE All-Star by Automobile Magazine. AUTOMOBILE staff and guest judges evaluated two dozen vehicles on the road and track to determine the most compelling new vehicles of 2017 that represent style, class, importance and desirability.

“The Honda Civic Hatchback Sport is a versatile, efficient car that’s a blast to drive hard,” said AUTOMOBILE Editor-in-Chief Mike Floyd. “Our editors praised its handling, steering feel, and smooth manual gearbox. And it’s a smoking deal at just over 22 grand. All of that makes it a runaway All-Star in our book.”


The 2017 Honda Civic Hatchback Sport is one of the best economy cars on the market. Aside from excellent fuel economy, this hatchback offers expanded cargo space, a roomy cabin, a comfortable ride with turbocharged engine, and many available advanced technology and safety features.

For more information about the 2017 Honda Civic Hatchback Sport, please stop in or call one of our helpful Sales and Leasing Consultants today at 608-242-5500! Also, check out our Website for great deals and Like us on Facebook!