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Honda Innovation

How Honda Leads the Automotive Industry in Safety

By | Community Support, Dealer News, Honda Cars, Honda Innovation, Honda News, Safety | No Comments

June is National Safety Month, and for the industry leader in producing the safest vehicles on the road, the six-letter word is packed with importance.

At Honda, pioneering the safest vehicles is a constant pursuit of perfection, with the ultimate dream of a collision-free future. Rooted in racing, the same technologies and knowledge that keeps racers safe at speeds over 200 miles per hour are used to produce the safest cars on the streets today.

In fact, by model year 2040, Honda hopes to completely eliminate car collisions from the roads. As part of that effort, the company has become the first in the automotive industry to utilize a new three-dimensional, crash-simulation visualization technology.

Such dedication to safety is why Honda and child company Acura have a combined total of ten IIHS Top Safety Pick vehicles in 2017. One of these top safety picks is the Honda Ridgeline, the first and only pickup truck in history to achieve the rating.

Among its many safety features, the Ridgeline and other Honda models come equipped with Honda Sensing. This safety-oriented technology suite includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS) and Adaptive Cruise Control (ACC).

On top of these, all 2017 models come standard with a multi-angle rearview camera, Advance Compatibility Engineering body structure, Vehicle Stability Assist, anti-lock braking system, and advanced airbag systems.

In light of National Safety Month, suffice it to say that Honda is the go-to source of the safest vehicles on the market.

Photo credit: Ian Muttoo, Honda via Flickr Attribution 2.0 (CC BY 2.0)

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Hidden Treasure in the latest Honda Civic’s Center Console

By | Dealer News, Honda Cars, Honda Innovation | No Comments

Owners of the tenth-generation Honda Civic may be in for a special surprise concealed within their car’s center console.

On the underside of the 2016 and 2017 Civic’s rubber spill mat, Honda automakers have inserted detailed sketches of automobiles and jets as hidden features. The images commemorate some of the most significant chapters of Honda’s racing and engineering background.

Honda Commitment

Honda prides itself on its history of applying the technology developed in motorsports, to its vehicles on the roads today. According to Honda Racing, the company believes motorsports practice is the ‘springboard for technological advancement.’


From that commitment to racing come four types of sketches hidden in the center consoles of the more than 450,000 tenth-generation Civic’s sold to date. Each sketch features a unique combination of a race car, motorcycle, and jet, each of Honda distinction. You can find pictures of the four distinctive sketches by following this link to caranddriver.com.

Word has it that certain owners of the all-new Honda Ridgeline may have some hidden treasures concealed somewhere within their vehicle, as well.

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The New 2017 Honda Civic Type R Makes Global Debut at New York International Auto Show!

By | Honda Cars, Honda Innovation, Honda News | No Comments

The New 2017 Honda Civic Type R!

Car enthusiast have been waiting, and it’s almost here! The new 2017 Honda Civic Type R will make its U.S. debut at the New York International Auto Show on April 12, 2017. This will be the first ever Type R-badged Honda to be sold on American soil!

“The fastest, most powerful Honda ever sold in America, the Type R caps off the incredible success story of our 10th generation Civic lineup,” said Jeff Conrad, senior vice president & general manager of the Honda Division, American Honda Motor Co., Inc. “We’re happy to inform our U.S. enthusiasts that the long wait for the forbidden fruit of Honda Type R performance is nearly over!”

Launching this spring, the Civic Type R will be available in a single, Touring trim level. Paired with leading technology and impressive performance, the Civic Type R is designed to reward the driver in all driving conditions, on the track and on the street.

To find out more about the new 2017 Honda Civic Type R, please visit HondaNews.com and read the full release.

Source: HondaNews.com

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2017 Honda Ridgeline Named North American Car of the Year!

By | Dealer News, Honda Cars, Honda Innovation, Honda News | No Comments

We have exciting news! The completely redesigned 2017 Honda Ridgeline has been named the 2017 North American Truck of the Year (NATOTY) northamericancaroftheyear.org. This marks the second time in history that the Ridgeline has earned this top award, the first coming in 2006. Also, this is Honda’s second consecutive year to receive this honor, previously with the 2016 Honda Civic.

About the Ridgeline

Launched in June 2016, the 2017 Ridgeline includes a host of industry-exclusive standard and available features including unibody construction, a Dual Action Tailgate, In-Bed Trunk®, a scratch- and dent-resistant composite truck bed and the world’s first Truck Bed Audio System. The 2017 Ridgeline is also the first and only pickup to earn a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety, when equipped with available front crash prevention system and LED headlights.

“This award is a prized validation of the innovations and advantages the Ridgeline offers midsize pickup truck customers and a great recognition of the American development team’s work,” said John Mendel, Executive Vice President of American Honda Motor Co., Inc. “This is a terrific way to kick off 2017, and we’re looking forward to sharing more innovative Honda products in the year ahead.”

How the Award is Chosen

The North American Truck of the Year Award is given by a group of over 50 members of the North American automotive media and is distinctive because it is not tied to a single publication, radio or television station but determined by an independent group of journalists from the United States and Canada. Presented each year at the opening of the North American International Auto Show (NAIAS) in Detroit, NACTOY recognizes the most outstanding vehicle of the year based on multiple factors including innovation, design, safety performance, handling, driver satisfaction and value.

The Ridgeline is a part of Honda’s expanded lineup of innovative light-truck models, including the HR-V crossover, the CR-V and Pilot SUVs and the new 2018 Odyssey minivan. Honda light truck sales hit an all-time high of 661,188 units in 2016, up 7 percent over the previous year.

Source: hondanews.com

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The Honda CR-V and Ridgeline Named 2017 10Best Award Trucks and SUVs by Car and Driver!

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The Honda CR-V and Ridgeline Named 2017 10Best Award Trucks and SUVs by Car and Driver!

Honda made the 10Best Award list again! This time the 2017 Honda CR-V and the 2017 Honda Ridgeline were named Car and Driver’s 10Best Award for Trucks and SUVs. The team at Car and Driver pick the top 10 based off of ride and handling, comfort, practicality, fuel efficiency, technology, and safety.

2017 Honda CR-V

On sale now, the all-new redesigned 2017 Honda CR-V has seamlessly continued the CR-V legacy of being America’s favorite. Loaded with advanced safety features and technology, the 2017 Honda CR-V is on its fifth-generation body style. Offering an available new turbocharged engine, hands free tailgate, and a Smart Entry system with push button start. Learn more about the new CR-V here.

2017 Honda Ridgeline

Back in action after a two-year hiatus, the all-new redesigned 2017 Honda Ridgeline offers versatile functionality with luxurious features. Signature features set this truck apart from the rest with dual-action tailgate and lockable In-Bed Trunk. New standard features include push button start, Capless Fuel Filler, and one-touch turn indicators. Also, available on the highest trim levels, RTL-E and Black Edition, is the first ever Truck-Bed Audio System. Learn more about the new Ridgeline here.

You can find the 2017 Honda CR-V and Ridgeline now at Wilde East Towne Honda. Also, check out our Facebook page!

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Get Ready for an All-New 2017 Honda CR-V!

By | Dealer News, Honda Cars, Honda Innovation | No Comments

If you already loved the Honda CR-V, this new redesign will blow you away!

Honda calls the new design bold and sophisticated with an aggressive attitude. Exterior features offer a more crisp and sharp design with its wing-shaped LED lights, short rear overhang, and dual exhausts. The new CR-V will also feature an available turbocharged engine, a new trend in all new Honda lineups. We are excited to experience a Honda-first Active Shutter Grille that lowers aerodynamic drag and the Hands-Free Access Power Tailgate, which allows opening and closing the tailgate with a foot activated sensor under the rear of the vehicle.

With a slightly longer wheelbase, you’ll get a little extra leg room in the back seat with this new redesign. For extra space, the rear seats fold down flat, adding almost 10 inches of additional space compared to previous years. Keeping up with technology, the new redesigned CR-V features a 7-inch touchscreen Display Audio interface with Android operating system and new Honda Satellite-Linked Navigation System™ developed in cooperation with Garmin®. The Display Audio system is compatible with the Apple CarPlay™ and Android Auto™ platforms for seamless integration.

No release date, yet. For more in-depth information on the newly redesigned CR-V, please visit hondanews.com

Source: hondanews.com

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2017 Honda Civic Hatchback Has Arrived!

By | Dealer News, Honda Cars, Honda Innovation, Honda News | No Comments

Hatchback enthusiasts have been waiting for the new 2017 Honda Civic Hatchback to make it’s way to the states, and it’s finally here! It will be making its way onto our showroom within the next few weeks. Please give one of our Sales and Leasing Consultants a call at 608-242-5500 to get the latest information about our Civic Hatchback.

Call for Availability!

The all new 2017 Honda Civic Hatchback uses the same 10th-generation body style as the 2016 Honda Civic Sedan and Coupe. It also comes in five different trim levels, LX, Sport, EX, EX-L Navi, and Sport Touring. This 5-door hatchback will allow even greater versatility with a sportier look. Transmission options include a 6-speed manual transmission on the LX and Sport trim levels or a CVT transmission available on all trim levels. Just like the 2016 Civic, this hatchback will have a turbocharged powertrain option available on the LX, EX, and EX-L Navi trims. Combined with class-leading fuel economy ratings of 31/40/34 mpg*, we are confident you will love the ride.

From exterior to interior, you will find that the 2017 Honda Civic Hatchback is very modern and sophisticated. Don’t take our word for it, check it out for yourself! Please call and ask for one of our Sales and Leasing Consultants at 608-242-5500 for more information. Like all new releases, demand is high for the 2017 Honda Civic Hatchback, please call before to find out if we have one in stock. We are working hard to get the 2017 Honda Civic Hatchback in our inventory.

Read Honda’s press release on the all new 2017 Honda Civic Hatchback here.

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*Based on 2017 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.

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2017 Honda Civic Hatchback Arriving this Fall!

By | Dealer News, Honda Cars, Honda Innovation, Honda News | No Comments

Arriving in the U.S. this fall, the 2017 Honda Civic Hatchback is the latest addition to the 10th-generation Civic models. We are excited for this new hatchback to hit our lot at Wilde East Towne Honda. The 10th-generation Civic model is a favorite among drivers as well as at the Detroit auto show where the 2016 Honda Civic Sedan was named the North American Car of the Year.

The new hatchback will be offered in five different trims: LX, Sport, EX, EX-L and Sport Touring. You’ll also have the option of a turbocharged engine option on all sporty CVT trims or on manual transmission trims (LX and Sport). Expected fuel economy of 31/40/34 mpg (city/highway/combined) for CVT-quipped LX, EX and EX-L models, 30/36/32 mpg for CVT-equipped Sport and Sport Touring trims and 30/39/33 mpg for the 6-speed manual equipped LX and Sport models.

The Civic Hatchback will target top-class safety ratings – an NCAP 5-star Overall Vehicle Score and an IIHS TOP SAFETY PICK rating with a GOOD rating in all crash test modes and a SUPERIOR rating in frontal crash prevention when equipped with Honda Sensing.

Media Source: Honda News

We will be the first to let you know when the new 2017 Honda Civic Hatchback is available. Check out our Website for new releases and great deals and like us on Facebook.

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Celebrating 40 years with the Honda Accord!

By | Dealer News, Honda Cars, Honda Innovation, Honda News | No Comments

This summer marks the 40th anniversary of the Honda Accord. In June 1976 the Honda Accord first went on sale in the US. Starting out as a fun and fuel-efficient three-door hatchback, the Accord has transformed the auto industry and is one the most trusted automobiles on the road today. The Accord has been named to Car and Driver magazine’s prestigious “10Best” list 30 times and recently earned 2016 IIHS Top Safety Pick+. Over the years, the Accord has also earned numerous awards and accolades. Earning its trust and loyalty with the baby boom generation, quality, reliability, and value from the Accord continue on with today’s generation. For the past three years, The Honda Accord has been the top retail-selling car in America1 and most popular midsize car with under-35 buyers for five of the past six years2.

“The Accord embodies the challenging spirit of Honda and our commitment to delivering innovative products to our customers of the highest quality, reliability and value,” said John Mendel, executive vice president of the Automobile Division of American Honda Motor Co., Inc. “Accord’s success over four decades is deeply woven into the fabric of American car culture and American industry, and we are thankful for and deeply humbled by the loyalty and trust that our customers have placed in Honda and in Accord over the past 40 years.”

Check out this short video created by Honda showcasing the Honda Accord by clicking this link.

Source: hondanews.com

We are excited to see what the Accord will bring in the future. Currently, 2017 Honda Accord models and Hybrid models are in our inventory with limited availability. Check out our Website for great deals and Like us on Facebook!

1. Based on IHS Automotive, Polk new retail vehicle registration data for 2013-2015CY.

2. Based on IHS Automotive, U.S. new retail vehicle registrations by volume for all models in industry and the age of head of household data for 18-34 year olds for CY2010-2015.

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2017 Honda Ridgeline has Arrived!

By | Dealer News, Employee News, Honda Cars, Honda Innovation, Honda News | No Comments

We’ve been anxiously waiting and it’s finally arrived. The all-new 2017 Honda Ridgeline is available! Inventory is limited, so you’ll want to hurry in and get a chance to test drive one today. Our New Sales and Leasing Consultants are available to assist you.

Completely redesign, the 2017 Honda Ridgeline has a sleek, sophisticated and rugged exterior. It has a more powerful V6 engine and available advanced torque vectoring all-wheel drive system extend on-road and off-road performance, with best-in-class fuel efficiency, according to hondanews.com. The superior quality continues to the interior of the new Ridgeline with high quality, soft-touch materials throughout the cabin, available heated front seats and a heated steering wheel. A roomy cabin that seats five comfortably, the new Ridgeline has the most passenger volume in its class.

Signature features such as dual-action tailgate and lockable In-Bed Trunk are back. New standard features include push button start, Capless Fuel Filler, and one-touch turn indicators. Available on the highest trim levels, RTL-E and Black Edition, is the first ever Truck-Bed Audio System. It’s defiantly the most innovative and versatile pickup truck on the market today.


More information about the all-new 2017 Honda Ridgeline visit hondanews.com. Visit our Website for the latest information about our Ridgeline inventory and Like us on Facebook!

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