Honda News

How Honda Leads the Automotive Industry in Safety

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June is National Safety Month, and for the industry leader in producing the safest vehicles on the road, the six-letter word is packed with importance.

At Honda, pioneering the safest vehicles is a constant pursuit of perfection, with the ultimate dream of a collision-free future. Rooted in racing, the same technologies and knowledge that keeps racers safe at speeds over 200 miles per hour are used to produce the safest cars on the streets today.

In fact, by model year 2040, Honda hopes to completely eliminate car collisions from the roads. As part of that effort, the company has become the first in the automotive industry to utilize a new three-dimensional, crash-simulation visualization technology.

Such dedication to safety is why Honda and child company Acura have a combined total of ten IIHS Top Safety Pick vehicles in 2017. One of these top safety picks is the Honda Ridgeline, the first and only pickup truck in history to achieve the rating.

Among its many safety features, the Ridgeline and other Honda models come equipped with Honda Sensing. This safety-oriented technology suite includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS) and Adaptive Cruise Control (ACC).

On top of these, all 2017 models come standard with a multi-angle rearview camera, Advance Compatibility Engineering body structure, Vehicle Stability Assist, anti-lock braking system, and advanced airbag systems.

In light of National Safety Month, suffice it to say that Honda is the go-to source of the safest vehicles on the market.

Photo credit: Ian Muttoo, Honda via Flickr Attribution 2.0 (CC BY 2.0)


Wilde East Towne Honda in the community for Team Honda’s Second Annual Week of Service

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Team Honda’s second annual National Week of Service is set for June 9th through June 18th, and Wilde East Towne Honda will send three volunteer teams into the community to support the cause.

Wilde East Towne Honda Volunteer Events

Our first team of employees will come together on Wednesday, June 14 to clean up Sun Prairie Dream Park. The not-for-profit playground was built in 2007 by volunteers, and receives no government funding.

On Friday, June 16, another group of Wilde East Towne Honda volunteers will serve food at the River Food Pantry, another nonprofit organization. The Pantry’s primary mission is “to bring a message of mercy and hope to those in need,” a mission Wilde East Towne Honda is thrilled to support.

Our final team for the week will head to the Colonial Club Senior Activity Center to participate in the StrawberryFest Run/Walk event. All proceeds from the event go toward providing programs and services for adults over the age of 55.

Our Commitment to the Community

For Wilde East Towne Honda, this week-long event is part of a greater, year-round strive to give back. Our commitment to the community doesn’t stop with putting great vehicles on the road. The Wilde Automotive Group supports numerous non-profit organizations, charities and events that directly benefit those who live and work here.

The Week of Service was introduced by Honda’s Corporate Social Responsibility sector last year as a way to ‘reinforce the Team Honda spirit of working together to make a difference in the communities in which we live and work.’ To build on Honda’s long history of supporting its communities, the Week of Service was built as a way to formally give back with coordinated volunteering.

Within the Week of Service is Honda’s Founder’s Day. June 11, 2017 marks 58 years since Honda’s first business operation in North America.

Be sure to like us on Facebook to see the photos from our volunteering activities!


2018 Honda Odyssey Available Now!

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The 2018 Honda Odyssey is finally here! Our inventory is very limited, so make sure to make an appointment for a test drive. Give us a call at 608-242-5500 and ask to talk to one of our New Inventory Sales and Leasing Consultants.

What’s New…

Completely redesigned and reengineered, the 2018 Honda Odyssey is now modernized! It features an aggressive grille and headlight design, hidden sliding door channels and LED taillights that bring it all together to give the new Odyssey a sporty, action-oriented feel. It now has a new 3.5-liter direct injection V-6 engine that puts out more horsepower and torque than previous trim levels. On most trims, you’ll get a 9-speed automatic transmission, and on the Touring and Elite trims, you’ll get the first ever 10-speed automatic transmission!

Interior Technology

On select trims, you can find the new CabinTalk™ in-vehicle PA system that allows front-seat occupants to talk to those in the second and third-row seats via the audio system speakers or through the RES headphones. Pairing well with CabinTalk™, CabinWatch™ allows the front-seat occupants to see video images of the second and third-row passengers on the Display Audio Screen. You can also use the new CabinControl™ feature that gives all passengers the ability to control various in-vehicle features like the audio system and Rear Entertainment System (RES) with their compatible smartphones.

For more information on the new 2018 Honda Odyssey, contact one of our New Sales and Leasing Consultants at 608-242-5500 or contact your favorite consultant from our Staff page. Also, check out our website for great deals and Like us on Facebook!


2017 Honda CR-V Earns Autotrader “Must Test Drive” Award

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“Must Test Drive” by Autotrader

Fully redesigned and reengineered, the 2017 Honda CR-V offers a new style, many features, and a turbocharged engine. These improvements haven’t gone unnoticed. Recently, the 2017 CR-V has been awarded “Must Test Drive” by Autotrader. Judges spent the year driving each vehicle in every drivable condition to give you the absolute best vehicles that deserve your consideration. Autotrader carefully selected a handful of vehicles out of all the new cars, trucks, SUVs, and minivans on the market. Increasing their selection from the previous year, this year, Autotrader made a list of 12 Must Test Drive Cars of 2017, and the Honda CR-V made the list!

Check out for the review on all 12 Must Test Drive Cars of 2017.

About the 2017 Honda CR-V

The 2017 Honda CR-V is now in its fifth generation body style that is the boldest and most sophisticated of all the generations yet. One of the most user-friendly features is the Hands-Free Access Power Tailgate available on the Touring trim level. This hands-free feature allows you to open and close the tailgate with a foot activated sensor under the rear of the vehicle. You no longer have to struggle to close or open the tailgate with your hands full. You’ll also notice a little extra leg room in the back seat courtesy of a slightly longer wheelbase. If you need additional cargo space, the rear seats fold down flat, adding almost 10 inches of addition space compared to previous generations. Also new to the lineup, EX trim levels and above include the new 1.5-liter, 190 horsepower turbocharged engine. This engine is known to boost performance and fuel economy ratings.

For more trim level specs, check out Also, check out our website for the best deals and like us on Facebook!


Honda Named 2017 Best Value Brand

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Best Value Brand

We are thrilled that for the third consecutive year, Honda has been named as the Best Value Brand: Non-Luxury Brand in Kelley Blue Book’s 2017 Brand Image Awards. Known for their reliability, refinement and exceptional resale value. The Kelley Blue Book Brand Awards recognize automobile manufacturers’ successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.

Source: Honda Media Alert

About the Brand Image Awards

Throughout the year, the Kelley Blue Book Strategic Insights team surveys, tracks and analyzes various automotive brands and consumers’ perceptions. Called the Brand Watch Study, the Strategic Insights team then determine the year’s Brand Image Award recipients. The Brand Image Awards include 13 winners across seven categories. A few of the award categories include the Best Overall Brand, Best Value Brand, Most Trusted Brand, and Best Performance Brand. The trophies for the Brand Image Awards are presented to the winning automakers on the floor of the New York Auto Show.


To view all the winners of the Brand Image Awards, go to Also, check out our Website where you’ll find the best Honda for your lifestyle. You can also find us on Facebook!


Introducing “The DT” (The Designated Texter) by Honda

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Coinciding with April’s Distracted Driving month, Honda has come out with “The DT,” which means The Designated Texter. Geared toward the younger generation, Honda created a fun video coupled with gifs and memes to discourage drivers from distracted driving. You can find the video here on YouTube:

In the video, two young men rap to the benefits of a “DT” creating an informational and entertaining approach to the importance of practicing safe driving habits. The “DT” is a person the driver trusts with his or her phone while they are behind the wheel. With that trust, the “DT” can send out text messages, take photos and more with the driver’s permission so the driver can drive responsibly.

“Honda believes it’s critically important we continue to educate consumers about safer driving habits, especially with so many young drivers with cell phones behind the wheel,” said Ernie Kelsey, senior manager of regional, social and experiential marketing at Honda. “Distracted driving is a serious issue, but we hope with this “DT” campaign we’ll get the attention of young drivers to address one portion of the issue…and make it cooler to hand over your phone to your passenger than to attempt to text or take photos themselves.”

About Honda’s Commitment to Safety

Honda vehicles offer a broad range of active and passive safety features, including the Honda Sensing® suite of advanced safety and driver-assistive technologies, which can help avoid a collision or mitigate its severity. There are more than 500,000 vehicles equipped with Honda Sensing® on U.S. roads today. Honda Sensing® is available on the Civic, Accord, CR-V, Pilot and Ridgeline. All 2017 Honda Models come equipped with a multi-angle rearview camera as standard equipment and Honda’s Advanced Compatibility Engineering™ (ACE™) body structure.


For more on distracted driving, check out our Distracted Driving article here: Distracted Driving. Also, check out our website for great deals and like us on Facebook!


“2017 Best Cars for Families” by U.S. News & World Report!

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Honda did it again! The 2017 Pilot, CR-V, Odyssey, and HR-V have been named the “2017 Best Cars for Families” by U.S. News & World Report. The award was based on what each vehicle can offer families with space, safety, practicality, comfort and convenience. Out of 211 new cars, SUVs and minivans equaling up to 18 different classes of vehicles, Honda came out with four that ranked the best in each category.

Best 3-Row SUV for Families: 2017 Honda Pilot

After the Pilot’s new redesign on its 2016 model year, it has earned many accolades and recognized over and over as a great family vehicle. It has three rows that can seat up to eight people, comfortably. What truly defined the Pilot as family friendly was the car seat capabilities. Made to accommodate three car seats in the second row with the seats staggered, and third row LATCH anchors, the Pilot is made to accommodate every member of the family.

Best Compact SUV for Families: 2017 Honda CR-V

Also newly redesigned, the CR-V still continues to provide families with the utility, space, and safety they need. In its class, the CR-V offers the most passenger and cargo space, reliability with ratings to prove it and advanced safety equipment and features that families love. Still a utility vehicle, the CR-V has the comfort and flexibility to get you where you want to go.

Best Minivan for Families: 2017 Honda Odyssey

Always a family favorite, the Odyssey has been awarded the title of the best minivan for families seven years in a row by U.S. News. Built with family-friendly features, it’s roomy, accommodating, and you can even get one with a vacuum! We can’t wait to see what the redesigned 2018 Honda Odyssey has in line for family friendliness.

Best Subcompact SUV for Families: 2017 Honda HR-V

The HR-V is the best subcompact SUV for families. It may not look like a family car, but don’t let the size of it fool you. It has the best cargo and passenger space in its class. Families love it because it’s practical, reliable, efficient and you have plenty of room for child seats with its upper and lower anchor access.

For the complete article, check out

Looking for a family vehicle? Check out our inventory. We have the 2017 Honda Pilot, CR-V, Odyssey and HR-V in stock now! Also, stay up-to-date with us on Facebook!


The New 2017 Honda Civic Type R Makes Global Debut at New York International Auto Show!

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The New 2017 Honda Civic Type R!

Car enthusiast have been waiting, and it’s almost here! The new 2017 Honda Civic Type R will make its U.S. debut at the New York International Auto Show on April 12, 2017. This will be the first ever Type R-badged Honda to be sold on American soil!

“The fastest, most powerful Honda ever sold in America, the Type R caps off the incredible success story of our 10th generation Civic lineup,” said Jeff Conrad, senior vice president & general manager of the Honda Division, American Honda Motor Co., Inc. “We’re happy to inform our U.S. enthusiasts that the long wait for the forbidden fruit of Honda Type R performance is nearly over!”

Launching this spring, the Civic Type R will be available in a single, Touring trim level. Paired with leading technology and impressive performance, the Civic Type R is designed to reward the driver in all driving conditions, on the track and on the street.

To find out more about the new 2017 Honda Civic Type R, please visit and read the full release.


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2017 Honda Civic Hatchback Sport is Named AUTOMOBILE All-Star!

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Honda All-Star!

The all-new Civic Hatchback Sport has been named a 2017 AUTOMOBILE All-Star by Automobile Magazine. AUTOMOBILE staff and guest judges evaluated two dozen vehicles on the road and track to determine the most compelling new vehicles of 2017 that represent style, class, importance and desirability.

“The Honda Civic Hatchback Sport is a versatile, efficient car that’s a blast to drive hard,” said AUTOMOBILE Editor-in-Chief Mike Floyd. “Our editors praised its handling, steering feel, and smooth manual gearbox. And it’s a smoking deal at just over 22 grand. All of that makes it a runaway All-Star in our book.”


The 2017 Honda Civic Hatchback Sport is one of the best economy cars on the market. Aside from excellent fuel economy, this hatchback offers expanded cargo space, a roomy cabin, a comfortable ride with turbocharged engine, and many available advanced technology and safety features.

For more information about the 2017 Honda Civic Hatchback Sport, please stop in or call one of our helpful Sales and Leasing Consultants today at 608-242-5500! Also, check out our Website for great deals and Like us on Facebook!


2017 Honda Ridgeline Earns Highest Safety Rated Pickup Truck in America!

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Safest pickup truck in America!

The all-new 2017 Honda Ridgeline, recently named 2017 North American Truck of the Year, is now the only pickup truck in America to earn the highest possible safety ratings from both the U.S. government and the Insurance Institute for Highway Safety (IIHS). The 2017 Ridgeline earned a best possible 5-Star Overall Vehicle Rating from the National Highway Traffic Safety Administration (NHTSA) with Ridgeline already ranking as the first and only pickup to earn a TOP SAFETY PICK+ rating from the IIHS.1

The Ridgeline pickup achieved a 5-star Overall Vehicle Rating in the NHTSA’s New Car Assessment Program (NCAP) by scoring 5 stars in the frontal crash test for driver and passenger, 5 stars for side crash tests for both front and rear seats, and 4 stars in the rollover test.


Test drive the 2017 Honda Ridgeline today at Wilde East Towne Honda! View our website for the latest deals and like us on Facebook!

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1 Ridgeline earned TOP SAFETY PICK+ when equipped with Honda Sensing and LED headlights.