How Honda Leads the Automotive Industry in Safety

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June is National Safety Month, and for the industry leader in producing the safest vehicles on the road, the six-letter word is packed with importance.

At Honda, pioneering the safest vehicles is a constant pursuit of perfection, with the ultimate dream of a collision-free future. Rooted in racing, the same technologies and knowledge that keeps racers safe at speeds over 200 miles per hour are used to produce the safest cars on the streets today.

In fact, by model year 2040, Honda hopes to completely eliminate car collisions from the roads. As part of that effort, the company has become the first in the automotive industry to utilize a new three-dimensional, crash-simulation visualization technology.

Such dedication to safety is why Honda and child company Acura have a combined total of ten IIHS Top Safety Pick vehicles in 2017. One of these top safety picks is the Honda Ridgeline, the first and only pickup truck in history to achieve the rating.

Among its many safety features, the Ridgeline and other Honda models come equipped with Honda Sensing. This safety-oriented technology suite includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS) and Adaptive Cruise Control (ACC).

On top of these, all 2017 models come standard with a multi-angle rearview camera, Advance Compatibility Engineering body structure, Vehicle Stability Assist, anti-lock braking system, and advanced airbag systems.

In light of National Safety Month, suffice it to say that Honda is the go-to source of the safest vehicles on the market.

Photo credit: Ian Muttoo, Honda via Flickr Attribution 2.0 (CC BY 2.0)


Your Summer Car Care Checklist

By | Dealer News, Honda Cars, Owners, Safety, Service News, Service Special | No Comments

The weather is warming, the sun is shining brighter, and you are ready for those hot summer days … is your car?

There are a few car care items you’ll want to check in heading into the summer season. After all, you don’t want your big summer plans to fall through because of car trouble. As always, come by our service center at Wilde East Towne Honda to have our certified technicians have a look!

The Checklist

1. Coolant – Perhaps most importantly, make sure your coolant fluid levels are where they need to be. With the heart of the summer approaching fast, the extreme heat will challenge your vehicle’s cooling system. Make sure your car is prepared – top off fluid levels and have a technician closely inspect the rest of the coolant system for potential leaks and other weaknesses. Check up on other fluids as well – oil, brake, and washer fluids.

2. Tires – Improper tire pressures are a year-round issue, but the result can be much more punishing in summer weather. Consult your vehicle’s manual to find the proper inflation level for your tires. In addition to the tires themselves, be sure to check tire treads for damage or wear. On days with extreme heat, limit your amount of driving, as the hot pavement causes quicker damage and wear when in direct contact with tires on the road.

3. Shading – When possible, limit your vehicle’s direct contact with the sun by parking in shaded areas. The sun’s hot rays can deteriorate a car’s paint. Prolonged exposure can also cause strain on other parts of the car.

4. Cleaning – In general, a thorough post-spring cleaning will help keep your car running smoothly. Remove that winter and spring gunk that tends to get caught in the corners. Keep your vehicle running A++ by cleaning it right at summer’s start.

5. Other – On top of all these checks, be sure to inspect wiper blades, air filter, and exterior surfaces. Is exterior metal equipped with rust preventative? Is your air filter clogged or in need of replacement?

If any of these summer car care items have not been taken care of, your certified technicians at Wilde East Town Honda can help!

Book an appointment with us today!

Photo credit: Karlis Dambrans, Honda CR-V 2007 097 via Flickr Attribution 2.0 (CC BY 2.0)

Introducing “The DT” (The Designated Texter) by Honda

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Coinciding with April’s Distracted Driving month, Honda has come out with “The DT,” which means The Designated Texter. Geared toward the younger generation, Honda created a fun video coupled with gifs and memes to discourage drivers from distracted driving. You can find the video here on YouTube:

In the video, two young men rap to the benefits of a “DT” creating an informational and entertaining approach to the importance of practicing safe driving habits. The “DT” is a person the driver trusts with his or her phone while they are behind the wheel. With that trust, the “DT” can send out text messages, take photos and more with the driver’s permission so the driver can drive responsibly.

“Honda believes it’s critically important we continue to educate consumers about safer driving habits, especially with so many young drivers with cell phones behind the wheel,” said Ernie Kelsey, senior manager of regional, social and experiential marketing at Honda. “Distracted driving is a serious issue, but we hope with this “DT” campaign we’ll get the attention of young drivers to address one portion of the issue…and make it cooler to hand over your phone to your passenger than to attempt to text or take photos themselves.”

About Honda’s Commitment to Safety

Honda vehicles offer a broad range of active and passive safety features, including the Honda Sensing® suite of advanced safety and driver-assistive technologies, which can help avoid a collision or mitigate its severity. There are more than 500,000 vehicles equipped with Honda Sensing® on U.S. roads today. Honda Sensing® is available on the Civic, Accord, CR-V, Pilot and Ridgeline. All 2017 Honda Models come equipped with a multi-angle rearview camera as standard equipment and Honda’s Advanced Compatibility Engineering™ (ACE™) body structure.


For more on distracted driving, check out our Distracted Driving article here: Distracted Driving. Also, check out our website for great deals and like us on Facebook!


Distracted Driving Awareness Month

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April is distracted driving awareness month! Distracted driving is the leading cause to most vehicle involved accidents. Distracted driving is any activity that takes a person’s attention away from the primary task of driving. There are three main types of distraction: Manual – taking your hands off the wheel, Visual – taking your eyes off the road, and Cognitive – taking your mind off driving. (Source: It only takes one of these distractions to cause an accident.

Most Common Distraction

Cell phone usage is the most common distraction to a driver, whether it be going on social media, checking email, texting, talking, or using the handsfree device. Each of these cell phone activities causes one or all of the three types of distractions listed above. A typical distraction requires the driver to take their attention off driving for less than 5 seconds. At highway speeds, that could mean traveling the length of a football field without paying attention. That’s scary!

Just Drive.

The National Safety Council (NSC) has a campaign called Just Drive. This campaign is designed to encourage motorists to avoid distractions while driving, especially cell phone use, in order to keep full attention on the road. That means drivers don’t text, don’t call, don’t email, just drive, that’s it.

Research done by NSC shows the number of motor-vehicle deaths in 2016 has an estimated total of 40,200, up 6% from 2015 and the first time the annual fatality total has exceeded 40,000 since 2007. That is very scary!

Take the Pledge

NSC has a pledge found here: that you can enter your name into to be an attentive driver. You pledge not to have a phone conversation, use voice-to-text, go on social media, check/send email, take selfies or video, call or message someone else when they are driving, and input GPS destination while driving.

You can find more resources about distracted driving at,, and

Also, check out our website for great deals and like us on Facebook!


2017 Honda Ridgeline Earns Highest Safety Rated Pickup Truck in America!

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Safest pickup truck in America!

The all-new 2017 Honda Ridgeline, recently named 2017 North American Truck of the Year, is now the only pickup truck in America to earn the highest possible safety ratings from both the U.S. government and the Insurance Institute for Highway Safety (IIHS). The 2017 Ridgeline earned a best possible 5-Star Overall Vehicle Rating from the National Highway Traffic Safety Administration (NHTSA) with Ridgeline already ranking as the first and only pickup to earn a TOP SAFETY PICK+ rating from the IIHS.1

The Ridgeline pickup achieved a 5-star Overall Vehicle Rating in the NHTSA’s New Car Assessment Program (NCAP) by scoring 5 stars in the frontal crash test for driver and passenger, 5 stars for side crash tests for both front and rear seats, and 4 stars in the rollover test.


Test drive the 2017 Honda Ridgeline today at Wilde East Towne Honda! View our website for the latest deals and like us on Facebook!

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1 Ridgeline earned TOP SAFETY PICK+ when equipped with Honda Sensing and LED headlights.


Tire Maintenance and Safety

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Tire Maintenance and Safety

Safety, it’s a common topic when talking about cars. One of the most overlooked safety features on a car are the tires. Your car tires are the only part of the car that have direct contact with the road. Because of their direct connection with the road, tires are critical to safe driving, they affect your braking, turning, and traction. We recommend visually checking your tires at least once a month for signs of over or under inflation, tread wear or other tire damage such as a puncture.

How to check for over or under tire inflation

During a visual tire inspection, an over inflated tire will look bloated in the tire’s middle section. This creates wear primarily in the center of the tread, with less wear at the tire’s edges. Under-inflated tires have too little air pressure causing the tire’s outer edges to contact the road. This creates wear primarily on both edges of the tire tread, with less wear in the center. Other tire wear may show up on the edge of the tire, this typically occurs when the wheels are out of alignment. If you see tire wear, it’s best to get them checked out! Our friendly Service Advisors at Wilde East Towne Honda are ready to help you and your tire needs. You can schedule an appointment here or stop by during business hours to get your car maintained by professionals.

Proper Tire Pressure

It’s also a good idea to check the tire pressure using a tire gauge. Often times the tire’s sidewall identifies a maximum cold inflation pressure, but that’s not necessarily the correct pressure to use for your vehicle. To find the correct pressure for your specific vehicle, check your owners manual. In most cases, your owners manual will also give you alternative pressures based on load and/or speed. You can also find a PSI number on the vehicles placard located on in the drier’s side doorjamb. The tire information placard will tell you the vehicle’s weight capacity, the Original Equipment (OE) tire sizes, and the recommended inflation pressures for the tires.


Don’t be alarmed if you see your tire pressure light turn on when experiencing a sudden shift in weather. Weather variations are common in Wisconsin, our Service Department usually receives the most inquiries about tire pressure or the tire light (TPMS) being on during spring, fall and winter. Reasons other than weather fluctuation may also be causing your TPMS light to turn on, so it’s important to check your tires. If your TPMS light turns on, don’t panic. You can check your tire pressure and adjust it or your can stop by our Service Center and let our Advisors and Technicians take care of you and your tires for you. You can also read more about TPMS on our blog by clicking here: What Does TPMS Mean?

Click the link if you would like to schedule a Service Appointment. Also, check out our website for great deals and our Facebook page for more articles like this.


Dangers of Drowsy Driving

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Dangers of Drowsy Driving

Driving while drowsy can be just as dangerous as driving while intoxicated. Like alcohol, lack of sleep while driving slows reaction time, decreases awareness, impairs judgment, and increases your risk of crashing. Drowsiness can also be caused by medication or untreated sleep disorders.

It is recommended that healthy adults get between 7 – 9 hours of sleep daily. According to a study by AAA Foundation for Traffic Safety, a significant number of drivers are on the road with less than the recommended hours of sleep. On a crash risk scale of 0-15, 15 being the highest, drivers who slept 4 hours or less were at a crash risk of 11.5 while drivers who slept 6 – 7 hours were at a crash risk of 1.3. To view the results of the crash risk scale, follow this link: Sleep Impact Crash Risk

Did you know?

Drivers are more likely to get behind a wheel if they are drowsy than if they had a drink. It’s a common consensus that drunk driving is unacceptable but we continue to tolerate drowsy driving. In general, we are not good at determining our own sleepiness, making us more at risk of crashing.

Honda Sensing™ technology can help keep us safe

Nothing can replace sleep, but Honda Sensing technology™ is there to assist us. Currently,  Honda Sensing technology™ is available on the Accord, Civic, CR-V, and Pilot. The suite is a combination of six advanced safety technology features. These features include Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS), Road Departure Mitigation (RDM), Adaptive Cruise Control (ACC), Forward Collision Warning (FCW), and Collision Mitigation Braking System™ (CMBS™). When all six safety features are properly in use, Honda Sensing™ could safely keep you from veering out of your lane and even slow you down before an accident occurs.

How Honda Sensing™ technology works

LDW can detect unindicated lane departures from detected lanes. Alerts will flash and sound to help bring your attention to correcting the land drift1. LKAS can reduce driver fatigue by helping to keep you in the middle of your lane. If you begin to leave the center of a detected lane without signaling, the steering adjusts to keep you centered2. RDM, if your vehicle is drifting too close to the side of the detected roadway while driving 45-90 mph without a turn signal activated, you are alerted with rapid vibrations on the steering wheel. If you continue to leave the roadway, it can also apply steering torque and braking to help keep your vehicle in the detected lane3.  ACC helps you maintain a set following interval, so you don’t have to manually change your speed4. Integrated with the Collision Mitigation Braking System™ (CMBS™), FCW uses a small camera mounted at the top of the front windshield to detect the presence of vehicles in front of you. If the FCW system determines that you are at risk of a collision with a detected vehicle, it activates audio and visual alerts to warn you5. If you fail to act, the CMBS will automatically apply brake pressure6. Utilizing a millimeter wave radar sensor, CMBS can help bring your Honda to a stop when the system determines that a collision with a vehicle dented in front of you is unavoidable. A warning sounds and, if necessary, brake pressure is automatically applied6.

Thinking of buying a new Honda with Sensing? Contact us at Wilde East Towne Honda today at 608-268-6130! Also, check out our Website for great deals and like us on Facebook.

Photo Credit: MIKI Yoshihito, Night drive. via Flickr Attribution 2.0 Generic (CC BY 2.0) – cropped to fit newsletter template

[1] LDW only alerts drivers when lane drift is detected without a turn signal in use. LDW may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.

[2] LKAS only assists driver in maintaining proper lane position when lane markings are identified without a turn signal in use and can only apply mild steering torque to assist. LKAS may not detect all lane markings; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.

[3] Road Departure Mitigation only alerts drivers when lane drift is detected without a turn signal in use and can apply mild steering torque to assist driver in maintaining proper lane position and/or brake pressure to slow the vehicle’s departure from a detected lane. Road Departure Mitigation may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.

[4] ACC cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. ACC should not be used in heavy traffic, poor weather or on winding roads. ACC only includes a limited braking function; driver remains responsible for slowing or stopping the vehicle to avoid a collision.

[5] FCW cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by extreme interior heat. FCW does not include a braking function. Driver remains responsible for safely operating vehicle and avoiding collisions.

[6] Depending on the circumstances, CMBS may not go through all the alert stages before initiating the last stage (of collision mitigation). CMBS cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by high interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.


Winter Driving in Wisconsin

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Winter Driving in Wisconsin

Living in Wisconsin, you can expect to experience all four season to the fullest, especially winter. Winter brings along some of the coldest months in Wisconsin paired with snow and ice. On those snowy days, it’s best to just sit home and stay warm, but with our busy schedules, sometimes that’s not possible. Before you head out onto the snow covered roads, make sure you and your car are well prepared.

Car Preparation

With snow already falling hopefully you’ve already winterized your car with our Service Department at Wilde East Towne Honda. If not, we have some tips on how to get your car winter ready. Once your car has been winterized, make sure you have your car properly stocked for any situation. Some basic items should include an ice scraper, snow shovel, jumper cables, blankets, flashlight and warning devices like markers and flares. Other items would include a spare cell phone charger, water, food and any necessary medicine in case of emergency.

Road Safety

Once your car is packed and ready, it’s time to get on the road. Depending on the road conditions, you should adjust your arrival time accordingly. If there is snow on your car, use your snow brush or ice scraper to clear your entire car. When driving, leave plenty of room for stopping and give yourself time when accelerating. Also, drive the speed that road conditions allow. If you start to slide, remember not to panic, let up off the gas but don’t slam on your brakes, steer your car in the direction you want to go, and wait for your car to slow down to regain control.

For more safe winter driving tips, visit

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Photo credit: Andrew Butitta via flicker Attribution-ShareAlike 2.0 (CC BY-SA 2.0) – Cropped to fit newsletter image size.


Stay Safe at Home During the Holidays

By | Dealer News, Safety | No Comments

The holidays bring family and friends together to celebrate the joys of the season. With lights, candles and good food we often forget about the hidden dangers that could cause house fires and injury. It’s scary to think that there is an estimated average of 210 reported home structure fires per year, according to a National Fire Protection Association study, resulting in an annual average of 7 civilian fire deaths, 19 civilian fire injuries, and $17.5 million in direct property damage. Thanksgiving, Christmas Eve, and Christmas Day rank as the peak days for kitchen fires. With such a large risk of damaging your home, it’s important to stay alert and practice safety even during the hustle and bustle of the holidays. We’ve gathered up a list of high-risk fire starters that you should be mindful of.


Making sure you don’t burn your food should be taken seriously. Oven fires are the most common around the holidays. When cooking, stay in the kitchen, most fires occur because food is left unattended. Also, keep all potholders and oven mitts clear of the stovetop but in reach in case of quick action needed. For more cooking safety tips has a great list that will help keep your kitchen fire free.

Christmas Trees:

You should pick a freshly cut tree, as they are more resistant to ignition. Also, keep your tree watered and away from open candles. You should also check lights for damaged sockets, frayed or bare wires and loose connections. Before you leave or go to sleep, you should turn off your lights in case they get hot or a faulty wire sparks a fire. At the end of the season, please properly dispose of your tree and consider recycling it. You can find Madison’s holiday tree collection information here:

Extension Cords:

Available for our convenience, we often misuse extension cords. Use the one and done rule, find the correct length extension cord as well as correct amperage and only use that one for one outlet. You should not plug an extension cord into an extension cord. Made to be laid flat without restrictions, a cord should not be shut in a door, walked on/driven over or ran under a carpet.


An open flame on the end of a candle can quickly become a fire hazard if not carefully monitored. By following three simple rules, candles can be enjoyed safely. Rule one, never leave a burning candle unattended. Rule two, never burn a candle on or near anything that might catch fire. Rule three, keep candles out of the reach of children and pets. For more tips on candle safety, visit

Smoke Detectors:

Here to warn us of detected smoke, we often forget to change the batteries in our smoke detectors. One way to remember is to pick a time of year that you’ll remember and make that your annual smoke detector battery changing day. You should also check your smoke detector once a month to make sure it works by pressing the test button on the detector. It’s also recommended to replace your smoke detector when they are 10 years old. Most importantly, develop an exit plan for the family in case there is a fire. It’s better to be safe and have a plan than to find yourself in the unthinkable situation.

With these tips in mind, we hope you have a great holiday season while staying safe! Like tips like this? Follow us on Facebook and check out our Website for great deals!

Photo credit: State Farm, Candle flame via Flickr Attribution – CC By 2.0


What is ACE Body Structure?

By | Dealer News, Honda Cars, Safety | No Comments

Safety for Everyone

Honda is known for its top of the class safety features. Safety features that not only protect its occupants, but also occupants of other vehicles and all road users, including pedestrians. Honda has categorized their safety features into two main types of safety systems, active and passive safety.

Active safety includes technologies such as Honda Sensing™ Suite and driver assistive technologies that work actively while you’re driving. Passive safety features are systems that you hope you’ll never need, such as air bags and Advanced Compatibility Engineering™ (ACE™) Body Structure. ACE™ Body Structure is a Honda-exclusive body design that is made to distribute crash energy more evenly throughout the front of the vehicle as well as evenly distributing transferred forces to other vehicles involved. That means it’s not just Honda drivers that are safer in the event of a collision—it’s everybody. 

Check out this great video on ACE™ Body Structure that simulates what happens during a crash.

Every Honda is designed with ACE™ Body Structure, so check out our website for great deals on a Honda and Like us on Facebook!