Celebrate Earth Day in Madison!

How it started

Stop and smell the roses and celebrate Mother Earth on Earth Day, Saturday, April 22, 2017. Earth Day was born in 1970 in the heat of war and environmental carelessness. According to earthday.org, the idea for a national day to focus on the environment came to Earth Day founder Gaylord Nelson, then a U.S. Senator from Wisconsin, after witnessing the ravages of the 1969 massive oil spill in Santa Barbara, California. Bringing together political figures, Nelson was able to propose an idea to the national media for a “national teach-in on the environment.” After millions of supporters rallied from coast-to-coast in 1970 against the deterioration of the environment, April 22 became the first official Earth Day. Earth Day, April 22, 1970, led to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts.

What you can do

Today, Earth Day is still just as important. We have come a long way since 1970, but we have a long way ahead of us to go. Starting with Madison Parks, the city of Madison Parks Division are seeking volunteers for Saturday, April 22, 2017, to help clean up our parks from 10 am to noon. Park locations can be found here: cityofmadison.com/parks. You can also find fun activities for children at the DreamBank downtown on Saturday, April 22 from 9:30 am to noon, with more information found here: eventbrite.com

There are many ways to give back to the earth, not just on Earth Day but every day. One way you can help is by helping earthday.org reach their 3 billion acts of green. To get started, visit earthday.org and commit yourself to one or more of the acts of green they have available. Smaller, yet impactful changes you can do around your house include choosing ENERGY STAR® products and lowering your thermostat or turning off your air conditioner. For more everyday tips, check out Madison Gas and Electric at mge.com. You can also visit madisonenvironmental.com for even more ideas.

What Wilde East Towne Honda does

From the design of our building to our daily business operations, Wilde East Towne Honda is Madison’s environmentally friendly dealership. Our building footprint optimizes about 25,000 square feet of land use with three stories. Our vehicle service area is located on the lower story, our showroom on the main level and our third story has office space for future growth.

Also on the third story is our 5,000 square foot Green Roof that consists of live plant vegetation and a child play area with benches. Our green roof reduces air pollution while attracting wildlife, such as butterflies, birds, and bees. We also use natural lighting and LED (Light Emitting Diode) lighting for our interior and exterior energy use. For a complete comparison of LED incandescent and CFLs please visit www.thesimpledollar.com. We also use motion detector sensor lights in our offices, which help us not only save money, but it saves energy and the environment. Around the exterior of our facility, we use Exterior Insulation and Finish System (EFIS) to maximize energy efficiency and to substantially cut power consumption.

In our Service Department, we follow strict environmental regulations that include recycling oil, tires, and other hazardous wastes. Also, when you service with us, you receive a complimentary car wash. Our professional carwashes are often more efficient with water consumption than washing by hand.

On your next visit to our facility, check out our green roof and don’t forget to Like us on Facebook and check out our website for great deals every day!

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