Best Value Brand
We are thrilled that for the third consecutive year, Honda has been named as the Best Value Brand: Non-Luxury Brand in Kelley Blue Book’s 2017 Brand Image Awards. Known for their reliability, refinement and exceptional resale value. The Kelley Blue Book Brand Awards recognize automobile manufacturers’ successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.
Source: Honda Media Alert
About the Brand Image Awards
Throughout the year, the Kelley Blue Book Strategic Insights team surveys, tracks and analyzes various automotive brands and consumers’ perceptions. Called the Brand Watch Study, the Strategic Insights team then determine the year’s Brand Image Award recipients. The Brand Image Awards include 13 winners across seven categories. A few of the award categories include the Best Overall Brand, Best Value Brand, Most Trusted Brand, and Best Performance Brand. The trophies for the Brand Image Awards are presented to the winning automakers on the floor of the New York Auto Show.