Coinciding with April’s Distracted Driving month, Honda has come out with “The DT,” which means The Designated Texter. Geared toward the younger generation, Honda created a fun video coupled with gifs and memes to discourage drivers from distracted driving. You can find the video here on YouTube: https://youtu.be/tfFmavG4xM8.
In the video, two young men rap to the benefits of a “DT” creating an informational and entertaining approach to the importance of practicing safe driving habits. The “DT” is a person the driver trusts with his or her phone while they are behind the wheel. With that trust, the “DT” can send out text messages, take photos and more with the driver’s permission so the driver can drive responsibly.
“Honda believes it’s critically important we continue to educate consumers about safer driving habits, especially with so many young drivers with cell phones behind the wheel,” said Ernie Kelsey, senior manager of regional, social and experiential marketing at Honda. “Distracted driving is a serious issue, but we hope with this “DT” campaign we’ll get the attention of young drivers to address one portion of the issue…and make it cooler to hand over your phone to your passenger than to attempt to text or take photos themselves.”
About Honda’s Commitment to Safety
Honda vehicles offer a broad range of active and passive safety features, including the Honda Sensing® suite of advanced safety and driver-assistive technologies, which can help avoid a collision or mitigate its severity. There are more than 500,000 vehicles equipped with Honda Sensing® on U.S. roads today. Honda Sensing® is available on the Civic, Accord, CR-V, Pilot and Ridgeline. All 2017 Honda Models come equipped with a multi-angle rearview camera as standard equipment and Honda’s Advanced Compatibility Engineering™ (ACE™) body structure.