Wilde East Towne Honda is a Proud Sponsor of Brat Fest!

Brat Fest!

Check out live bands, fireworks, and great food at the World’s Largest Brat Fest this Memorial Day weekend! The fest is located on Willow Island at the Alliant Energy Center in Madison, WI. Every day, from Friday, May 26 to Monday, May 29, 2017, Brat Fest will have a new fun activity from Bratteyball Tournament, Ultrazone Laser Tag, Brat Fest Bun Run, and more! There is something for everyone at Brat Fest! Check out the events page as well as the music page for more!

We are a Proud Sponsor

Local business’ sponsor their time and money to help support this great event. We are proud to be part of the 2017 sponsors. Also, lookout for a few of our shuttle vehicles, which will be used for shuttling during the weekend event!

We also encourage everyone to volunteer! This year, more than 3,200 volunteers will donate a combined 16,495 hours of their time to grill, serve food, facilitate recycling and composting, and keep the grounds clean and safe for all attendees. Volunteers will earn $8 per hour, which will be donated back to their charity of choice at the end of the event, according to bratfest.com.

Zero Waste Initiative

For the third year in a row, Brat Fest will focus on their Zero Waste Initiative. The Zero Waste Initiative is a recycling program that adds composting with the goal of dramatically reducing the amount of landfilled waste in an effort to protect and benefit the environment (bratfest.com). Volunteers help fest goers sort through their throw away items and place them into the correct bins labeled, trash, recyclable and compostable. Volunteers will also walk around the fest picking up items left behind to be sorted.

In 2016, Brat Fest reached 56.5% compostable and recyclables, compared to 55% in 2015. This year’s goal is to reach 60% compostable and recyclables. The compost is transported to a biodigester in Caledonia, WI and converted into energy for local utilities.

We hope everyone has a safe and fun Memorial weekend and enjoy some brats while at Brat Fest! Also, don’t forget to check out our website for great deals during our Memorial Day Sales Event and Like us on Facebook.

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